Part of the reason you became a REALTOR® was to “be your own boss,” right? But then, “being your own boss” turned into “not having a boss,” which is like when you’re a teenager, and your parents go on vacation and leave you at home for the first time. It’s fun at first 🥳, but […]
How To Be The Boss Of Yourself Read More »
“To bus bench, or not to bus bench? That is the question.” – Ted Greenhough OK. It’s not quite as profound as Hamlet’s soliloquy. But massively more important from a REALTOR® perspective! 🤣 In my market, a single one-year bus bench contract costs more than the entire Agent Skills Master’s Program! (Sorry, I couldn’t resist.)
The Bus Bench Conundrum Read More »
And now for something a little bit different: Every week, The Real Agent Memo serves up a tiny appetizer from one of the 14 modules in the Agent Skills Master’s Program. Do I have an ulterior motive for writing this blog every week? Yes! 😆 I’m hoping you’ll be inspired to buy my course. After
Making a Positive Change Read More »
There are pros 👍 and cons 👎 to every different business model in Real Estate. I was an individual agent (with a full-time assistant) for my entire career. But a partnership or small, client-centered team can work wonderfully for both you and your clients, as well, so long as you have dependable systems and procedures.
YOU vs. the Big-Box Team Read More »
Why do you “market” yourself? 🤷 It’s to establish your BRAND. To be clear, your brand is not your logo, or your name, or your tagline. Those things represent your brand on the surface. But your brand is something much more profound. It’s the feeling that people have about you, what you represent, and why you are
Your Personal Brand Statement Read More »
I never understood why other agents wanted to have a massive “inventory.” They would beam with pride as they showed me their giant whiteboards full of listings, and I’d think to myself: “What a nightmare.” 😱 I’d have to resist blurting out, “Wow! That’s quite a list of failures!” Even when I was selling over
The Staging Consultant Read More »
The biggest, most motivated category of buyers for your new listing are ‘Current Buyers’, They’ve already viewed most or all of your competitors, but they’re not satisfied, for whatever reason. So, what are they doing?
The Perception of Value Read More »
“The house down the street is listed for $500,000, and it’s junk! So, our house should sell for at least $600,000!” You concentrate hard to keep a straight face. Must. Not. Roll. Eyes.
The Big Picture on The Competition Read More »
Has this ever happened to you? You procrastinated preparing for a listing presentation. Then, you got super-busy right before the appointment, so you slapped together the CMA at the last minute.
The $100,000 Commission Read More »
You get referrals from your past clients for one reason: They’re 100% confident that you’re going to make them look good.
Why You Get Referrals Read More »
