1,440 Minutes
You have exactly 1,440 minutes every day! Will you take control of how you spend your precious time?
You have exactly 1,440 minutes every day! Will you take control of how you spend your precious time?
Referrals are not “leads.” Referrals are clients. If you’ve got the proper skills, you will NEVER fail at converting a referral to a client. NEVER!
How to Explode Your Referrals Read More »
Becoming a Trusted and Authentic Advisor is a BIG and important subject that interweaves throughout every module in the Real Estate Master’s Program. For now, and in the interest of brevity, let’s look at a single example of how to improve your interactions.
Becoming a Trusted Advisor Read More »
Let’s pick up where we left off last week. You’ve captured the attention of that elusive buyer—the one with the short attention span—with your incredible images produced by your celebrity photographer.
Marketing the Words Read More »
“I use a professional photographer on every listing!”
Big deal! So does every other competent and half-competent REALTOR® in your market. Also, most of the incompetent ones.
Marketing the Images Read More »
“Anyone can post your listing on the MLS!”
Also, anyone can cut their own hair. The point is obvious. There’s a massive difference between an amateur and a professional MLS Presentation.
Marketing on the MLS Read More »
I always found this philosophy to be not only dead-wrong on so many levels but also short-sighted. Even when I was earning well over $800K in commissions, I very rarely had more than 5-6 listings. During the few times in my career, when I had ten or more, I found it extremely stressful. Why?
Do you want to LIST? Or do you want to SELL?® Read More »
Our industry is ubiquitous with misinformation around marketing.
*Numerous Ridiculous Conditions Apply Read More »
“Word of mouth” is by far the most effective type of advertising there is, and it’s FREE.
Referrals – The Never-Ending Stream Read More »
Beginning in my second year, I earned between $590,000-$865,000 every year for 12 years in a row, all as an individual agent, and with the vast majority generated from referrals.