The Real Agent Memo
Ted's weekly memos provide insights and advice you won't find anywhere else.
The Follow-Up Conundrum
Can you spare 14 minutes and 24 seconds? That’s 1% of the 1,440 minutes you get every day, so don’t...
The ONE Time You Should Door-Knock
Door-knocking? 😱 I’d rather walk into Room 237 (The Shining). I remember reading the book as a kid and being...
How To Be The Boss Of Yourself
Part of the reason you became a REALTOR® was to “be your own boss,” right? But then, “being your own...
The Bus Bench Conundrum
“To bus bench, or not to bus bench? That is the question.” - Ted Greenhough OK. It’s not quite as...
Making a Positive Change
And now for something a little bit different: Every week, The Real Agent Memo serves up a tiny appetizer from...
YOU vs. the Big-Box Team
There are pros 👍 and cons 👎 to every different business model in Real Estate. I was an individual agent...
Your Personal Brand Statement
Why do you “market” yourself? 🤷 It’s to establish your BRAND. To be clear, your brand is not your logo,...
The Staging Consultant
I never understood why other agents wanted to have a massive “inventory.” They would beam with pride as they showed...
The Perception of Value
The biggest, most motivated category of buyers for your new listing are ‘Current Buyers’, They’ve already viewed most or all...
The Big Picture on The Competition
“The house down the street is listed for $500,000, and it’s junk! So, our house should sell for at least...
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