The Real Agent Memo
Ted's weekly memos provide insights and advice you won't find anywhere else.
Reality TV and How to Get an Awesome Car
You’re watching Celebrity Agents of L.A. on HGTV. Somewhere up the coast, Lance cruises into view in a canary yellow...
The Ultimate Listing Presentation
Have you ever lost a listing to another agent and had the seller tell you it came down to a...
The Prime Space on Your Website
Last week, I talked about How to Add Life to Your MLS Description. 🥱 Potential buyers are flipping through many...
How to Add Life to your MLS Description
Are you sick of reading boring MLS descriptions? Me too! In fact, if the Lizard People from Xenon captured me...
Buyer Psychology – The Perception of Value – Part 2
Click here to read Part 1 Last week, I wrote about the fundamentals of why buyers buy, and how the...
Buyer Psychology – The Perception of Value – Part 1
Why do buyers buy? The reasoning is not much different in real estate compared to anything else. Buyers are comparison...
The Price Adjustment Approach and Why It Sucks
We all learned how to evaluate a property in ‘Real Estate School’ using the Price Adjustment Approach. It works great...
The Essentials of a Pre-Listing Package
I’ve seen some elaborate pre-listing packages; fancy-bound booklets full of colorful charts and graphs, lists of awards, etc. Impressive! I...
Habit-Forming Routines – The Key to Creating Credibility Consistently
A Routine is something that you do on a regular basis, such as your grocery shopping every Friday or paying...
The Clear Brain System – Step One in Creating a Raving Fan Base
Dear readers: When I write this weekly blog, my routine is to cycle through the Master’s Program modules for inspiration....
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