Category: 11. Pricing Psychology | Agent Skills

11. Pricing Psychology

Buyer Psychology – The Perception of Value – Part 2

Click here to read Part 1 Last week, I wrote about the fundamentals of why buyers buy, and how the brain must perceive good value (consciously or otherwise) to trigger the “let’s write an offer” response. So, what if a buyer does not perceive good value? Simple: They focus on a negative. 👎 For example, …

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Buyer Psychology – The Perception of Value – Part 1

Why do buyers buy? The reasoning is not much different in real estate compared to anything else. Buyers are comparison shoppers. They review all the available “goods” on the market and then choose the item that gives them all the features they want. And most importantly… The one that is offering the best value. 🤑 …

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