I know it’s been a while. I’ve been concentrating on my real estate business, which is going well. The following is taken from my monthly newsletter I send to clients,…
(Note This is a rewrite, but it’s been a while and it’s important!) We all overprice a listing, occasionally. After all, this real estate thing is an inexact science. When…
When I list a property, I always explain to my sellers that every potential buyer fits into one of these three categories: 1. Bargain Hunters – These types will wait…
This RAM is intended mainly for newer agents or any REALTOR® with the right mindset, including myself. Sometimes, writing this article every two weeks reminds me of what is important,…
‘Running the Odds’ is a simple technique to help sellers and buyers take some of the mystery out of pricing. Here’s an example where my listing clients and I are…
Click here to read Part 1 Last week, I wrote about the fundamentals of why buyers buy, and how the brain must perceive good value (consciously or otherwise) to trigger…
Why do buyers buy? The reasoning is not much different in real estate compared to anything else. Buyers are comparison shoppers. They review all the available “goods” on the market…
The biggest, most motivated category of buyers for your new listing are ‘Current Buyers’, They’ve already viewed most or all of your competitors, but they’re not satisfied, for whatever reason.…
A skilled Realtor does not let the homeowner set an unrealistic price. Instead, they take an unbiased view of the property, determine a realistic price, and have market evidence to…
