1. I made a cold call once, hung up the phone, and decided, “I’m never EVER doing that again.”
Is it a legitimate business model? Sure. Some big teams build their business around generating low-quality leads and teaching their junior agents how to “chase and convert” them. (I feel sorry for those agents because they’re getting a completely distorted view of what it means to be a GREAT agent.)
I maintain that it is not necessary or even advisable to be a telemarketer if you want to build your brand as a GREAT agent.
To be clear, there is NOT a single lesson in this entire course about chasing after low-quality Internet leads. If that’s what you want to do, you can learn those skills from any other Real Estate trainer, and you should not take this course.
2. I hate the proliferation of gimmicks in our industry, all with wildly exaggerated claims. Sure, some gimmicks can work to pick up a few “leads,” but I’ve never found a single gimmick in Real Estate that contributes towards building an enduring brand.
A BRAND, by the way, is not your logo, or your name, or your tagline. Your brand is something much more profound than that. It’s the feeling that people have about you, what you represent, and why you are different.
If people think about you and your brand as being the best, it’s because you’ve learned the skills that are needed actually to BE the best. That’s what I teach!
3. I hate old-school salesy slicksters, robotically trying to “sell” me, using a script.
To be clear, I do NOT teach that. I believe you need to be authentic, AND you need SKILLS.
4. I don’t believe in piling more and more information on you. I mean, some of my competitors have thousands of hours of content. Some of it is fantastic information, but how are you supposed to know where to even start? This goes back to the idea of overwhelming you with information and making you feel like the only solution is to hire a coach.
Instead, rather than piling on MORE information, the Agent Skills concept is to continually REFINE the information within the confines of 14 or 15 modules, maximum. Once you’ve completed them all, I strongly suggest you start over again at the beginning, not only for a review but also to learn the new information. You’ll be notified every time a module is revised.
The second time around will be much quicker, but you’ll be surprised how much more you learn, once you’ve absorbed all the information from the first round. That’s why the program includes lifetime access. Essentially, you’re getting continuous education, concentrating on the most critical and effective skills you need, for a one-time cost of 4-5 coaching sessions.