Ignite your career without compromising your values
Are you feeling stuck in your real estate career?
You don't need gimmicks.
“Sign up here and triple your business overnight!” Yeah no. That’s not real life.
You don’t need a coach.
That’s the end game for every other real estate training company. They want you to pay for a weekly coaching call. Forever.
It’s not that a coach can’t help you. Of course they can! I’m just saying maybe there’s a better alternative to paying a coach forever.
All you need are better skills.
Skills you were never taught, and that most agents never learn. Skills that you need to actually BE a great agent, rather than just pretending, and feeling lost. Skills that anyone can learn (you do NOT need to be a tech genius).
Skills that will transform your life. Guaranteed.
14 In-depth modules
With video instruction from Ted. Brimming with practical, actionable education and advice.
14 practical workbooks
Designed to take what you learn from each module and turn it into pragmatic steps that anyone can execute.
Editable business forms
Unique business forms and spreadsheets that you can immediately incorporate into your business to increase efficiency.
Lifetime course updates
Real estate isn't static. Every module in this course will be continually updated to reflect emerging trends and teach new skills.
One-on-one access to Ted
Got a question? Send Ted an email, and within 24 hours you'll get back a detailed, thoughtful response.
1. Geo Farming
2. Getting Stuff Done
3. The Open House Expert
4. The Follow-Up
5. Working with Buyers
6. Relationship Selling
7. Communication Styles
8. Generating Referrals
9. Setting the Stage
10. The Big Picture CMA
11. Pricing Psychology
12. Marketing the Listing
13. Marketing Yourself
14. Ultimate Listing Presentation
TED'S IRONCLAD GUARANTEE
If you don’t agree that the Master’s Program is worth 50X what you paid for it, I’ll give you a full refund.
Why am I so ridiculously confident?
Because you chose a career with unlimited potential, and I’m 100% confident that if you apply even HALF what you learn, your results are going to EXPLODE!
What’s the catch?
Submit your completed workbooks proving that you watched the videos. That’s it. That’s all. Simply fill in the blanks in your workbook at the same time as you are viewing the videos.
Note: There is no obligation to complete the additional homework.
So I don’t have to complete the homework to qualify for the guarantee?
It’s important to do the homework, of course. But I figure it’s up to ME to INSPIRE you to WANT to do the homework!
If I fail to do that, you get a 100% refund.
OK, but what if I still think I need one-on-one coaching, afterward?
Upon request, I’ll apply the full amount of your tuition towards coaching from Tom Ferry. (His coaches are excellent.)
Hey, I’m NOT saying you can’t learn from a coach. Of course, you can! What I’m saying is that YOU DON’T NEED A COACH if you have the right skills, including knowing how to hold yourself accountable.
I know you’ll learn MORE from these 14 modules than from five years of coaching from ANY real estate coach, and I’m willing to put my money where my mouth is.
Besides, the Master’s Program is continually updated so you can do the modules over and over again, and learn something new every time.
And I’m always here to answer any questions you have about ANYTHING. That’s part of the program.
10 things you'll be able to do upon completing the program
Our students say it best
If only they taught you in “Real Estate School” what Ted has taught me in the real estate masters program! Just over half way through this program and I have developed new skills, gained a wealth of knowledge and learned many tricks that are paying off in my business. Ted’s straightforward, easy to follow modules are full of information that EVERY real estate professional needs to get their hands on. Module 7 - Communication Styles, game changer not only for my career but for communicating with my family and when meeting new people. Need some motivation, in a slump in your career, just starting out in the real estate business or a seasoned veteran - I believe this program would be extremely valuable to any real estate agent. Grateful to be learning from the best!
RE/MAX Realty Professionals
Ted's training style is as perfect for seasoned Realtors as it is for brand new ones. I've been in the business 23 years and thought I was doing pretty well - then I signed up for Ted's program and realized how much I was missing. His 'Getting Stuff Done" module is pure gold!! Lots of trainers preach 'relationship selling' but Ted takes it to a whole new level with a real down to earth approach. I've picked up so much great advice since signing up for the Master's Program last fall - and I'm on target for my best year ever!! Thanks Ted!!!
First off, Ted is awesome, as a person and as a (retired) agent. He really did amazing things when he was an agent, so that alone is worth listening to him and taking his guidance. He truly does have a no nonsense approach to real estate and coaching you to be a better agent working less and making more. I'll be honest, I haven't even come close to finishing the course, but as a 18 year agent, I am learning more and its such valuable and actionable content. Here's the short form, Ted's program will put cash in your pocket, and help you work less because you'll be better at what you do.
What a refreshing “Business Approach” to Real Estate Ted! A fantastic course, based on truth and communication and above all accountability, to yourself and others! Some absolute gems on Relationship Selling, Generating Referrals and Pricing. A Must Take Course for anyone serious about their real estate career.
Ted Greenhough is an amazing resource for realtors who are wanting to excel in what they do. In addition to his course, he offers helpful “Real Estate Agent Memos” that are reminders of how to be a great realtor. His course, however, is a much more detailed extension of those tidbits he offers. For someone who is very Type A, I find that anything too onerous or bogged down with detail gets me away from getting business done. His Modules are very practical, easy to follow and not overwhelming. I would highly recommend his course to any realtor who wants to improve their business in a multitude of ways.
Real Estate Professionals Inc.
After 12 years as a Realtor, I was burning out. The agent skills masters program has given me a breath of fresh air, new focus, and skills I never had before. Coach Ted is always available to me if I have questions. A great program.
I couldn't be happier that I invested in Ted's course. The minute I started I knew I had made the right decision. Ted's knowledge of the real estate business is vast and hands-on. If you want to go from a good agent to a great one and of course increase GCI sign up today.
The Masters Program developed by Coach Ted is truly a game changer to take your Real Estate career to the next level. Coach Ted provides actionable skills and techniques to really make a difference in your business. Throughout the course are so many specific behaviors provided that if implemented, will positively change your mindset on how you look and act in your business. These are not vague ideas like in a lot of other courses, they are specific actions that are relevant to the daily activities of a Real Estate Professional in any market. I can see how mastering the skills provided will make me a more confident, knowledgeable and professional Realtor. Coach Ted definitely has a way of taking the fear and complication out of a lot of the activities we need to be doing to be successful. I look forward to diving into future modules.
The Master’s Program taught me that "knowledge is power" in this industry and that you must know how to properly execute on that knowledge if you want to grow your business. My real estate business needed a boost so I took a chance on investing in Ted's course and I am incredibly glad that I did. I found that the course structure was easy to follow and it wasn't full of boring filler content. Instead it was concise, professional, useful and actionable. It's easy to understand or learn a concept but actually executing on it is what creates results. Ted explains how to be a great agent and more importantly, he explains what it truly takes to achieve it as quickly as possible. Take the guesswork out of how to be the best real estate agent and learn from the best.
I’ve been a REALTOR®️ for 20+ years, and been wanting to get my business into the range of $250K-$500K in commissions, and just not able to figure out how to do it. Until now! I’ve tried numerous other coaching programs in the past, but I’ve never felt honest when I’m reciting scripts. With your program, you teach us what to say in different situations but to be authentic and honest about it. It’s completely different, and it now feels like the right thing for me. I am feeling great and much more confident already, after only two modules. I’m more organized now than ever, I know exactly what to do, and the best part? This is actually fun!
As a professional REALTOR® for over 20 years, I’ve followed many famous Real Estate trainers including Mike Ferry, Tom Ferry, Richard Robbins, etc. But Ted’s material is completely different from anything I’ve ever seen. He has a unique perspective that is easy to follow, makes complete logical sense, and is simple to incorporate into your daily activities. The information is both refreshingly innovative and incredibly practical at the same time. I’m only part of the way through the Master’s Program, but I already know this is going to change my life.
You probably have some questions...
Once you’re a member, login to your account whenever you want. We suggest you block off one hour on the same day at the same time, every week. One hour is plenty of time to watch the module and complete the workbook, including time to pause, write additional notes, etc.
Depending on the module, you will need to block off more time to complete the homework, which we strongly recommend doing before you proceed to the next module. However, as stated in Ted’s Ironclad Guarantee it’s up to ME to INSPIRE YOU to do the homework, so don’t worry!
Homework is a misleading word that conjures up drudgery and a useless waste of time.
I wanted to call it, “Inspiring Ideas that you can Easily and Quickly Implement into Your Existing Business and Start Seeing the Results Almost Immediately,” but Ashton said it was too long. 🤣
The workbook contains the most important points made during the presentation of each module. Simply fill in the blanks with the highlighted keywords, as you watch the video.
Afterward, you can read your entire workbook in about two minutes and get a quick reminder about all the most important concepts.
The workbook also serves the purpose of keeping you actively involved during the video presentation.
A few examples:
- The Follow-Up Spreadsheet: A straightforward system that helps you track and categorize prospects, keep notes, and follow-up at the right time, with the correct information. You’ll never forget or hesitate to follow up, ever again.
- The Seller Information Form: Includes all the questions you need to ask, to be thoroughly prepared, and ready to impress when you meet your seller clients for the first time.
- The Business Source Spreadsheet: A documents that allows you to easily track exactly where your business comes from, what is working and what isn’t, and where you need to concentrate more energy.
- The Pre-Presentation Letter: A simple one-page letter, outlining every topic you will cover at your listing presentation. It also explains why you’re sending the sold comparable listings for them to preview before you get there.
Throughout the Master’s Program, there are numerous other suggestions on how to set up simple forms and spreadsheets. Effective systems and procedures are vital to running on organized business.
It’s the same reason that you take a university-level course over a semester, rather than cramming all the information into two days.
A two-day information-cram is NOT an effective way to learn. In fact, in my opinion, the two-day Real Estate ‘information-cram’ is purposely designed to make you feel wholly inadequate, so you start thinking, “I need a coach.”
There’s just no possible way you can absorb so much information in so little time.
If you’ve done any two-day information-crams, you may have noticed that there’s always an underlying “infomercial” going on, and a big hard-sell at the end to sign up for their coaching program. Why? Because convincing you to sign up for weekly or bi-weekly coaching is how they make the real money. They want you to pay them forever.
Instead, I’ve designed the Master’s Program to be extremely practical, so you can start implementing the ideas into your business immediately. When you begin USING newly acquired skills, there’s a natural progression to the next module, and the information is much easier to retain.
I’m NOT saying you can’t benefit by having a coach. Of course, you can! In fact, I was a real estate coach myself for a full year, while I was writing this course, and I mentored many different agents throughout my career.
You can get a coach and improve yourself. No question. But you’re mostly going to be learning to do the exact same things that everyone else does, things you probably already know you should be doing. Except now, you have a coach who is going to “hold you accountable.”
1. You need to STOP doing everything the same way as everyone else! How are you supposed to DIFFERENTIATE yourself if you don’t do things DIFFERENTLY?
2. It’s not hard to learn a few skills and become a self-driven entrepreneur, accountable for your own actions. I’ll show you exactly how.
3. You’ll learn FAR more over 14 weeks in the Master’s Program, than any coach could possibly teach you in five years of one-on-one coaching.
If you still need convincing, check the last line of Ted’s Ironclad Guarantee where I put my money where my mouth is.
That was my original intention, but then I realized that one module is like taking a single university course. Will you learn some stuff? Sure! But it’s not going to have a massive impact on your career.
As it turns out, I’ve interwoven information between all the different modules. For example, the skills learned in Module #6 are going to make the concepts in Module #13 easier to absorb.
But it works the other way, too. The skills learned in Module #7 are going to improve the basic plan you implemented in Module #1.
Completing the program, one module at a time, in the order they are presented, will make you a Master at your chosen profession. Guaranteed.
Most people think that Geo Farming is all about spending more money than anyone else.
Not me! I think Geo Farming is about KNOWING more than anyone else and establishing yourself as the go-to Area Expert.
When you learn how to Geo Farm my way, you can spend money if you wish to expose your brand even further, but it’s entirely possible to dominate your chosen area, without spending a dime.
Even if you decide not to pursue Geo Farming, there are many key skills introduced in this module that are going to establish a solid foundation for further learning in subsequent modules.
Besides, by the time you’re six or seven modules in, you may decide to give Geo Farming another shot!
1. I made a cold call once, hung up the phone, and decided, “I’m never EVER doing that again.”
Is it a legitimate business model? Sure. Some big teams build their business around generating low-quality leads and teaching their junior agents how to “chase and convert” them. (I feel sorry for those agents because they’re getting a completely distorted view of what it means to be a GREAT agent.)
I maintain that it is not necessary or even advisable to be a telemarketer if you want to build your brand as a GREAT agent.
To be clear, there is NOT a single lesson in this entire course about chasing after low-quality Internet leads. If that’s what you want to do, you can learn those skills from any other Real Estate trainer, and you should not take this course.
2. I hate the proliferation of gimmicks in our industry, all with wildly exaggerated claims. Sure, some gimmicks can work to pick up a few “leads,” but I’ve never found a single gimmick in Real Estate that contributes towards building an enduring brand.
A BRAND, by the way, is not your logo, or your name, or your tagline. Your brand is something much more profound than that. It’s the feeling that people have about you, what you represent, and why you are different.
If people think about you and your brand as being the best, it’s because you’ve learned the skills that are needed actually to BE the best. That’s what I teach!
3. I hate old-school salesy slicksters, robotically trying to “sell” me, using a script.
To be clear, I do NOT teach that. I believe you need to be authentic, AND you need SKILLS.
4. I don’t believe in piling more and more information on you. I mean, some of my competitors have thousands of hours of content. Some of it is fantastic information, but how are you supposed to know where to even start? This goes back to the idea of overwhelming you with information and making you feel like the only solution is to hire a coach.
Instead, rather than piling on MORE information, the Agent Skills concept is to continually REFINE the information within the confines of 14 or 15 modules, maximum. Once you’ve completed them all, I strongly suggest you start over again at the beginning, not only for a review but also to learn the new information. You’ll be notified every time a module is revised.
The second time around will be much quicker, but you’ll be surprised how much more you learn, once you’ve absorbed all the information from the first round. That’s why the program includes lifetime access. Essentially, you’re getting continuous education, concentrating on the most critical and effective skills you need, for a one-time cost of 4-5 coaching sessions.
When I was 27, I started a motorcycle parts distribution business. I had NO money, but I raised the capital I needed with a private stock offering. Over the next 14 years, I grew my business to become a national force in the industry, and I set an entirely new standard for customer service.
Real Estate was my second career. I had learned how to run a successful business, and I applied those lessons to Real Estate. I know it sounds crazy, but there are some basic success principles that you can apply to ANY business.
I spent most of my first year in Real Estate learning and figuring out a solid business plan. In my second year, I made $590,000, and my career took off from there. I made between $590,000-$865,000 every year for 12 years in a row, all as an individual agent.
Most people would think that was a wildly successful career. But I know it could have been so much better.
It’s only since I’ve stopped being an active agent, over the past two years, that I’ve had the time to take a close look at what I could have done better. As I develop each new concept and incorporate it into the Master’s Program, I find myself saying over and over again, “I wish I knew this when I was an active agent!”
I hate that there are so many agents with good intentions to do a great job for their clients, but they are so ill-equipped—the system we have sucks! You take your licensing exam, and you know NOTHING.
I intend to do nothing less than to CHANGE that.
I want to make a difference, and I know I’ve created something that can do it.
Honestly, it’s not about making more money for me. You don’t like the $997 entry fee? Hey, if I charged any less, how would you even take it seriously?
I guarantee if you don’t make an additional $50,000 within six months after you complete the course, I’ll give you all your money back. But, that’s a total no-brainer. You’ll make that easily if you apply even half of what you learn in this course.
That’s why it’s guaranteed, even if you don’t do the homework!
ANY agent with high-integrity and a genuine desire to deliver superior results. It makes no difference if you’re a brand new agent or if you’ve got 25-year’s experience, and you’ve already achieved a high level of success. Will you get different things out of the course? Yes, of course. But my Ironclad Guarantee applies to everyone.
I wrote the course with the intention that it was for licensed agents only, and there is an assumption that you already understand the basics and the terminology.
However, it has occurred to me that taking this course could be a good way for a person to discover if it’s worthwhile for them to pursue a career in Real Estate before they invest a lot of time and money into taking the licensing course.
There’s a massive difference between the Master’s Program, and your local licensing course, by the way. The Licensing Course is all about contracts and theory, while the The Master’s Program is all about what it’s REALLY like to be a professional REALTOR®, and how to massively differentiate yourself.
Therefore, if you are not licensed, but you want to learn about the real world of Real Estate, and you’re willing to waive the Guarantee, write me an email, tell me about yourself, and I might make an exception.
Nope! Not even a tiny bit. There’s nothing in here about local contracts or regulations, because I assume you know all that stuff already. Besides, I’m NOT the guy to be teaching about contracts and regulatory requirements. Yuck! How boring.
Every single concept in the Master’s Program is a universal SKILL that applies to all REALTORS® across North America.
Dead serious. Read it here.