I don’t know for certain that your website sucks, but 99% of REALTOR® sites do, so it’s a reasonable assumption.
Sorry. Not sorry.
Here’s an example of how critically important your website is:
You sold your last listing quickly, for a great price! Your clients think you’re the greatest and recommend you to their friend, Ricky-Bobby.
Does Ricky-Bobby call you immediately?
First, he consults ‘The Google.’ He wants to gather some Intel before he calls anyone.
Wouldn’t you? 🤔
What will he find? What is your online presence?
(Hopefully, you’ve got several glowing Google reviews, at least. But that’s another topic.)
After a bit of sleuthing, Ricky-Bobby locates your website. Now, ask yourself:
Does your website clearly articulate WHO you are, WHAT you stand for, and WHY your potential client should hire you?
It’s confirmed. Your website sucks. 🤪
Ricky-Bobby looks at your website, and he’s massively unimpressed.
He decides to call your arch-enemy Gil Thorpe. 😡
Gil sells the property for top dollar and collects a sweeeet commission.
But you’re not mad. You know why?
Because you have no clue that listing could have been yours.
How many times has this happened to you?
Fifty? A hundred?
There’s no way to know how many potential clients almost called but didn’t.
If this gives you anxiety, that’s good news!
Maybe now you’ll finally do something about your sucky website.
Oh, wait. You thought I was going to tell you HOW to fix your website in this tiny blog post?
That’s impossible. Stop looking for magic pills. They don’t exist.
But here’s an important hint. (Sorry if this is repetitive, but it needs to sink in):
Does your website clearly articulate WHO you are, WHAT you stand for, and WHY the potential client should hire you?
No? Okay, start there.
Remember, your website is the HUB of all your marketing efforts. It’s where people go to find out more about you.
You need to give them the information they want in a way that makes them think, “This is the person I want to hire.” 👍
Here’s a “side-story” about the origin of this blog post:
When I was writing the Agent Skills Master’s Program, it wasn’t simply about spewing what I already knew. I mean, that was the foundation of it, but I knew that wasn’t enough.
I felt a deep personal responsibility to master each skill, far beyond what I already knew. This took thousands of hours of study AFTER I stopped being a full-time agent.
Then I had to learn how to be an effective teacher.
I spent thousands of additional hours figuring out how to deliver the content in a way that was easy to absorb.
When you pour your heart into something, every once in a while, you have an epiphany.
The biggest epiphany I experienced while writing this course was in module #13 – Marketing Yourself.
I suddenly realized that I had invented the Perfect Real Estate Website! 😃
It’s all described in detail inside the course, but I’m so excited about it, I’m considering expanding Agent Skills and offering bespoke websites incorporating the simple but powerful design that I invented, including a customized Personal Brand Statement that I personally write for you.
If this is something you might be interested in, please send me a quick note, and I’ll let you know more details if I decide to move forward with it.
Whether I proceed with expanding the business depends on the level of interest, but I’ve already got three-quarters of my students signed up, which makes me happy and excited!
Send me an email at firstname.lastname@example.org, and I’ll add you to the list.
If you want to be successful in Real Estate, you must choose to stop being ‘good enough.’ Having an effective website that authentically promotes your brand is one way to differentiate yourself from the 99% of ‘good enough’ agents.
This article was inspired by module #13 – Marketing Marketing Yourself – part of the Agent Skills Master’s Program.
Within this module, I explain step-by-step how to create a simple but highly effective website, how to write a powerful personal brand statement, how to get and leverage testimonials, and how to use both organic and paid social media far more effectively. And much more!
Here’s another article inspired by the same module: Your Personal Brand Statement
The Agent Skills Master’s Program requires a commitment of 2-3 hours per week for 14 weeks. Most of this time is spent incorporating the skills you’ve just learned into your existing business. You will make at least $50,000 in extra commissions within six months guaranteed.
Total refunds issued so far… 0
“The best investment you can make is an investment in yourself… The more you learn, the more you’ll earn.” — Warren Buffett