IGNITE YOUR REAL ESTATE CAREER
Hi, I’m Ted.
After my first year as a REALTOR®, I earned between $590,000-$865,000 every year for 12 consecutive years, all as an individual agent, without ever once making a cold call, reciting a canned script, or doing any other ‘salesy’ stuff.
You do NOT need to be a salesy slickster to have a hugely rewarding career in Real Estate.
If you have high integrity and a burning desire to deliver the best possible results for every client, you’re 90% there. But it’s the last 10% that makes ALL the difference, and I’ve developed a training course guaranteed to help you make it happen.
Are you feeling stuck in your real estate career?
You don't need gimmicks.
“Sign up here and triple your business overnight!” Yeah no. That’s not real life.
You don’t need a coach.
That’s the end game for every other real estate training company. They want you to pay for a weekly coaching call. Forever.
It’s not that a coach can’t help you. Of course they can! I’m just saying maybe there’s a better alternative to paying a coach forever.
All you need are better skills.
Skills you were never taught, and that most agents never learn. Skills that you need to actually BE a great agent, rather than just pretending, and feeling lost. Skills that anyone can learn (you do NOT need to be a tech genius).
Skills that will transform your life. Guaranteed.
MASTER'S PROGRAM
- 14 video modules
- Editable business forms
- Practical workbooks
- Direct access to Ted
- Lifetime access
- Money-back guarantee
No questions asked refunds within 7 days. After that, you’re covered by Ted’s Ironclad Guarantee.
14 In-depth modules
With video instruction from Ted. Brimming with practical, actionable education and advice.
14 practical workbooks
Designed to take what you learn from each module and turn it into pragmatic steps that anyone can execute.
Editable business forms
Unique business forms and spreadsheets that you can immediately incorporate into your business to increase efficiency.
Lifetime course updates
Real estate isn't static. Every module in this course will be continually updated to reflect emerging trends and teach new skills.
One-on-one access to Ted
Got a question? Send Ted an email, and within 24 hours you'll get back a detailed, thoughtful response.
Worth 50x what you paid, or your money back!
If you don't earn at LEAST an extra $50,000 within six months of completing this course, you get ALL your money back. Learn more.
Course modules
1. Geo Farming
Becoming a highly successful Geo Farmer is not about spending the most money; it’s about having the most knowledge.
What you’ll learn in this module:
- How to become the #1 Area Expert in a few weeks, no matter how many established competitors you have
- Why being a great Geo Farmer is perfect practice for becoming a great REALTOR®
- How to choose the right Geo Farm for you
- How to demonstrate your Area Expertise to both buyers and sellers
- Introduction to ‘The Open House Expert’
- Introduction to social media marketing
- Next-level direct-mail marketing
- Highly effective transit bench marketing
When the skills you acquire in this module are fully implemented, you will be the #1 Area Expert in your chosen Geo Farm, and you’ll know exactly how to leverage your newfound expertise.
2. Getting Stuff Done
Developing and utilizing simple organizational skills, systems, and procedures are the foundation of your future success.
What you’ll learn in this module:
- How to use ‘Rules and Routines’ to stay on-track
- How to minimize distractions when you need to concentrate
- How to be aware of the value of your time
- How to establish a ‘Don’t Do’ list
- How to constantly implement minor tweaks to make massive change over time
- How to create a balance between being a ‘Rapid Responder’ (important) and ‘Getting Stuff Done’ (also important)
- How to utilize ‘Appointments with Yourself’ to accomplish more
- How to defeat procrastination forever
- Best practices for hiring an assistant when you’re ready
When the skills you acquire in this module are fully implemented, you’ll have a clear-cut plan on how to massively increase your productivity.
3. The Open House Expert
Face-to-face interactions (when executed properly) are far more powerful than any other form of advertising, and Open Houses are still one of the best ways to get valuable face-to-face time with unrepresented buyers (and sellers).
What you’ll learn in this module:
- How to leverage your status as the Area Expert, maximizing attendance at your Open House
- How to effectively advertise your Open House with little to no cost
- How to run Open Houses regularly and build a name for yourself even if you don’t have any listings in the area
- How to use your Open House signs as highly effective frequently-seen advertisements, rather than the same old dull directional signs that everyone else uses
- How to make a positive first impression with future clients
- How to build relationships through a multi-stage process (you should not try to convert strangers to clients in five minutes)
- Preview of ‘Relationship Selling’ (module 6) and the four key attributes of all highly successful agents; professionalism, confidence, friendliness, and authenticity
- How to easily obtain contact information from prospective clients
When the skills you acquire in this module are fully implemented, you’ll have all the skills and tools you’ll ever need to get more clients, any time you want.
4. The Follow-Up
Having a highly effective follow-up system is the key to converting prospects to clients.
What you’ll learn in this module:
- Begins with a brief review of ‘Appointments with Yourself’ to ensure you set time aside for the crucial follow-up process
- How to become a friendly, knowledgeable, helpful P.I. (Provider of Information)
- How to initiate an ongoing two-way dialogue with prospects
- How to frame your messages, so they are helpful and appreciated, rather than robotic and salesy
- How to build an ultra-simple spreadsheet to track all your prospects and keep them top-of-mind; never forget to follow up with a prospect ever again
- How to build trust and rapport by becoming a Rapid Responder
When the skills you gain in this module are fully implemented, you’ll have a clear-cut, highly effective plan to convert as many prospects as you want into paying clients.
5. Working with Buyers
Everything you need to know to be more effective with buyers (and make more money in less time).
What you’ll learn in this module:
- Precisely what should be discussed during an initial buyer meeting?
- How to closely align your motivations levels; if they’re a one, you’re a two, if they’re a nine, you’re a ten
- If it’s not practical to have a sit-down buyer meeting, how to convey the important information anyway, in order to be more effective and efficient with your time
- How to explain the importance of being pre-approved
- How to “soft-sell” the Buyer’s Brokerage Agreement
- How to deal with hidden cameras or microphones without having to be silent during viewings
- How to ensure your buyers will be reasonable long before you get to the offer stage
- How to nudge your buyers off the fence and get them out looking, further cementing your relationship
- How to ensure personal safety at all times
- How to stop being a door opener and start adding real value to the process
- How to have better control over clients who want to see every listing
- How to encourage overly analytical clients by using the ‘Trial Offer’ and other methods
When the skills you gain in this module are fully implemented, you’ll have a clear-cut plan on how to massively improve your effectiveness with all kinds of buyers.
6. Relationship Selling
Explains the four key attributes of all highly successful agents; professionalism, confidence, friendliness, and authenticity.
What you’ll learn in this module:
- How to fine-tune your personal communication instrument; your voice
- How to become an ‘Active Listener’
- How to use Mirroring as an effective way to quickly bond with clients and prospects
- How to quickly develop a reputation as a ‘Trusted Expert’ rather than a ‘Salesy Slickster’
- How to use the FORD method to easily build rapport with people you don’t know
- How to build trust by demonstrating your knowledge and skill
- Understand the difference between a salesperson and an agent; we do not SELL homes!
- What exactly do your listing clients need to know to have the best odds of success?
- Tact; the essential overlooked skill
- Using the ‘Deep Practice Method’ to master presentations
- Ten solid tips to massively increase self-confidence
When the skills you gain in this module are fully implemented, you’ll possess a wide array of new skills that will allow you to make authentic connections with everyone you meet.
7. Communication Styles
Learn to communicate better with anyone and everyone in the style that they prefer.
What you’ll learn in this module:
- Deep dive into the four primary communication styles; The Analytical, The Driver, The Expressive, and The Amiable
- Learn how to quickly identify communication styles and know how best to utilize your own natural style to communicate more effectively (it’s not about faking it)
- Identify and be aware of your own communication style and its strengths and weaknesses
- Know when it’s best to get straight to the point and when it’s better to pause and build rapport before “getting down to business”
- How to build trust and rapport with each different style, while still respectfully recognizing your differences
- How to juggle presentations to couples, who often have opposing styles to each other
When the skills you gain in this module are fully implemented, you will have a clear understanding of all four wildly varying different communication styles and how to communicate more effectively with each one.
8. Generating Referrals
Understand the core reason why people recommend you (hint: it’s because it makes them look good).
What you’ll learn in this module:
- How to ask for and accumulate 5-star Google reviews and why this is a vitally important part of obtaining future business
- How to set up and send out a monthly newsletter and why this was my #1 most important marketing tool
- How to ensure your relationship doesn’t end when you hand over the keys, with carefully scheduled follow-ups
- How a simple thank-you card can have a powerful impact and why they should be unbranded
- How to immediately and effectively acknowledge every referral with heartfelt gratitude
- Why you need a stock-pile of super-cool, inexpensive gifts in your office
- Why your gifts should NEVER have your branding on them
- Housewarming gifts that are heartfelt, meaningful, and memorable (but not necessarily expensive)
When the skills you gain in this module are fully implemented, you’ll have a clear-cut plan on how to develop a thriving business with a never-ending stream of incoming referrals and repeat business.
9. Setting the Stage
Everything you need to maximize anticipation before your listing appointment and ensure you are fully prepared.
What you’ll learn in this module:
- Includes a simple ‘Seller Information Form’ that makes it impossible to forget all the vital information you need to gather
- Includes a simple ‘Business Source Spreadsheet’ that allows you to accurately track your business and make intelligent decisions in the future
- Why you need contact information for both partners (if it’s a couple) and how to get it
- How to find out their expectation of price before you get there
- How to find out the names of competing agents before you get there
- When to do a two-step listing appointment
- Why you need to immediately and gratefully acknowledge every referral
- Includes a customizable ‘Pre-presentation Letter’ that further builds anticipation before you arrive
- Why you should always send the SOLD comparables as soon as possible BEFORE your meeting
- Why you should treat every listing appointment like it’s worth $100,000
- How to ensure you’re never late and how to prepare yourself immediately before you arrive
When the skills you gain in this module are fully implemented, you’ll possess all the skills you need to walk into every listing appointment brimming with confidence.
10. The Big Picture CMA
Removes the mystery around accurately assessing a property using a simple analysis of the big picture, rather than the painfully tedious adjustment method used by appraisers.
What you’ll learn in this module:
- How different market conditions can have a massive effect on pricing
- Introduction to ‘Pricing Psychology’
- How to avoid outliers that can mess up your evaluation
- How to define the ‘Target Buyer’ and why you should always evaluate from their perspective
- Why you should sometimes include comparables from surrounding communities, including house styles and ages that may be entirely different from the subject property
- Why you should show up to 10 sold comparables; not just 3-4
- Why you should show up to 50 active comparables; but only focus on the best 3-4
- Why you should show more higher-priced comparables and fewer lower-priced ones
- How to define the most critical search criteria; the price range
- How to start with a giant list and refine it down to the best comparables, using the Criteria Manipulation Approach
When the skills you gain in this module are fully implemented, you will clearly understand how to quickly and accurately find the right price and make it abundantly evident to your sellers.
11. Pricing Psychology
Beyond the ‘Big Picture CMA’, how to help your clients understand the importance of pricing it right from the perspective of their ‘Target Buyer’.
What you’ll learn in this module:
- How to present the concept of ‘Supply and Demand’ concisely, so it’s understandable and impactful to all different communication styles (not just Analyticals)
- Gain an understanding of how long-term overall trends, short-term narrow-focused activity, and seasonality, all interact with each other
- How to demonstrate your deep understanding of changing market conditions and how this allows you to accurately predict near-term future market conditions
- All the simple, essential information you need to avoid making your presentation needlessly complicated with useless data
- Understanding the ‘Spring Squeeze’ – the rapidly closing window of opportunity during the busiest selling season in your market
- Understanding and demonstrating the most critical buyer segment; ‘Current Buyers’
- How ‘Perception of Value’ can trigger or not trigger the offer-writing response
- How to utilize data you collected previously on the ‘Seller Information Form’ (from ‘Setting the Stage’) to drive home your point
- Why you should always price the property ahead of the market
When the skills you gain in this module are fully implemented, you will possess all the knowledge you need to clearly explain ‘Buyer Psychology’ to your clients, allowing them to quickly and intelligently choose the right price.
12. Marketing the Listing
How to produce compelling MLS Presentations and demonstrate to your clients why this is precisely where you should be expending your time, money, and energy (also why others don’t).
What you’ll learn in this module:
- How to make it abundantly evident to your sellers that the more work they put in before they list, including cleaning, decluttering, and minor repairs, the more it will pay off
- How to get and utilize the services of a great staging consultant and make them a vital part of your team
- Overview of home staging and virtual staging options
- How to seek out and hire the best photographer, and clearly demonstrate to your seller clients why the images are BY FAR the most critical component in the marketing of their property
- Demonstrate not only the superior quality of your images but also all the other important considerations when it comes to choosing the right images
- Why using fewer images can result in a more powerful presentation compared to a similar listing with more images
- Clearly explain the overwhelming most critical purpose of the MLS; to generate as many high-quality showings as possible
- Demonstrate the ‘Buyer Psychology’ behind the construction of your MLS presentation
- The biggest mistakes in MLS ad-writing and how to avoid them
- The pros, and more importantly, the cons of video tours
- Why generating the maximum number of physical in-person showings should be your primary goal on every listing
When the skills you gain in this module are fully implemented, you’ll have all the skills and resources you need to produce superb quality MLS presentations, and you’ll be able to leverage those listings to get more listings!
13. Marketing Yourself
How to market yourself authentically as the best agent of choice for buyers or sellers, rather than using generic ‘Fake Marketing’ that means nothing.
What you’ll learn in this module:
- Review of the skills taught throughout this course that make it easy to market and brand yourself
- Your website; the ‘HUB of Marketing Yourself’
- How to ensure your website truly represents your brand, including WHO you are, WHAT you stand for and WHY you are the reader’s best choice as a professional Real Estate agent
- Includes a separate PDF guide ‘How to Build a Successful Real Estate Website’
- How to write a ‘Personal Brand Statement’
- Introduction to social media, including a comprehensive guide on what is important and what is not important
- Includes a separate PDF guide ‘Facebook Advertising for REALTORS®’
- Introduction to Google Adwords, and why almost all agents should consider hiring this out to an expert
When the skills you gain in this module are fully implemented, you’ll have a powerful and effective online presence, and you’ll understand how to market yourself authentically as a superior agent, especially after coming this far in the course!
14. Ultimate Listing Presentation
Everything you need to build your own compelling computerized slide listing presentation.
What you’ll learn in this module:
- Utilizes skills and material you’ve already accumulated throughout the previous 13 modules
- How to easily modify your presentation depending on the seller’s communication style
- Introduction clearly establish your credibility as a knowledgeable, skilled agent with high integrity
- Comprehensive overview of the ‘Six Factors’ that all need to come together to achieve a successful sale, including:
- Understanding the market
- Establishing the right price
- Pre-listing preparation
- The marketing plan
- The communication plan
- Negotiating the best possible price and terms
- How to encourage clients to sign the contract and keep things moving forward
- Concludes with a ‘REALTOR® Checklist’ that makes it abundantly evident that you are BY FAR the obvious best choice
When the skills you gain in this module are fully implemented, you will have a powerful customized listing presentation that you’ll be able to use for years to come.
TED'S IRONCLAD GUARANTEE
If you don’t agree that the Master’s Program is worth 50X what you paid for it, I’ll give you a full refund.
Why am I so ridiculously confident?
Because you chose a career with unlimited potential, and I’m 100% confident that if you apply even HALF what you learn, your results are going to EXPLODE!
What’s the catch?
Submit your completed workbooks proving that you watched the videos. That’s it. That’s all. Simply fill in the blanks in your workbook at the same time as you are viewing the videos.
Note: There is no obligation to complete the additional homework.
So I don’t have to complete the homework to qualify for the guarantee?
It’s important to do the homework, of course. But I figure it’s up to ME to INSPIRE you to WANT to do the homework!
If I fail to do that, you get a 100% refund.
OK, but what if I still think I need one-on-one coaching, afterward?
Upon request, I’ll apply the full amount of your tuition towards ANY coaching program you want to try.
Hey, I’m NOT saying you can’t learn from a coach. Of course, you can! What I’m saying is that YOU DON’T NEED A COACH if you have the right skills, including knowing how to hold yourself accountable.
I know you’ll learn MORE from these 14 modules than from five years of coaching from ANY real estate coach, and I’m willing to put my money where my mouth is.
Besides, the Master’s Program is continually updated so you can do the modules over and over again, and learn something new every time.
And I’m always here to answer any questions you have about ANYTHING. That’s part of the program.
10 things you'll be able to do upon completing the program
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Our students say it best
Ted Greenhough is the real deal. When you engage with Ted, whether through his online course, a phone call, or reading one of his insightful blog posts, what shines through is his honesty and authenticity. Ted presents concepts and straight-forward strategies for creating real estate success that genuinely work and are “easy” to implement, if you’re consistent and willing to put in the time. Ted’s teaching focus is not on pursuing business but attracting business, through actively listening to and truly caring about clients.
One of things I have appreciated most about Ted is his availability and willingness to answer questions. On several occasions when I was in need of mentorship or a second opinion, he listened intently and provided great suggestions and practical feedback. Most importantly, I’m always left with the sense that Ted genuinely cares about my success!
The Master’s Program taught me that "knowledge is power" in this industry and that you must know how to properly execute on that knowledge if you want to grow your business. My real estate business needed a boost so I took a chance on investing in Ted's course and I am incredibly glad that I did. I found that the course structure was easy to follow and it wasn't full of boring filler content. Instead it was concise, professional, useful and actionable. It's easy to understand or learn a concept but actually executing on it is what creates results. Ted explains how to be a great agent and more importantly, he explains what it truly takes to achieve it as quickly as possible. Take the guesswork out of how to be the best real estate agent and learn from the best.
Ted Greenhough's Agents Skills is a game-changer for anyone ready to make a change in their approach to their Real Estate Business. I have what most people consider a successful business, but to keep even the same number of transactions in a hot market saturated with agents and teams that are ready to cut their commission you need PREPARATION, including making appointments with yourself and follow-through. For me, the result is going from about $350k to $600k so far this year. I started Agent Skills in the summer and the year is not over yet!
If only they taught you in “Real Estate School” what Ted has taught me in the real estate masters program! Just over half way through this program and I have developed new skills, gained a wealth of knowledge and learned many tricks that are paying off in my business. Ted’s straightforward, easy to follow modules are full of information that EVERY real estate professional needs to get their hands on. Module 7 - Communication Styles, game changer not only for my career but for communicating with my family and when meeting new people. Need some motivation, in a slump in your career, just starting out in the real estate business or a seasoned veteran - I believe this program would be extremely valuable to any real estate agent. Grateful to be learning from the best!
RE/MAX Realty Professionals
I am very glad to have taken the step to start and finish the Agent Skills Master Program for real estate. I am not a new realtor, but I was able to learn from each module. Ted's videos and content is very applicable for all realtors, regardless of whether they have been in the business for 1 or 30 years! Some might need it for learning new skills, while others will benefit from it as a refresher. I liked that it was at my own pace, as I could focus on my work during busier times, and then pick up from where I left off when things were quieter. I am actively applying many key points from the modules daily. Thank you, Ted, for creating such an amazing course! Highly recommend.
I have known Ted for almost 5 years. I have known him as a realtor and have now just completed his Agent Skills course. All I can say is I wish I would have done it sooner! Ted is extremely knowledgeable in all aspects of real estate and his honest and straightforward approach in this course made it the first program that really resonated with me. I did the Mike Ferry tapes and contemplated some of the other coaching alternatives but it just didn’t feel right. I consider myself an introvert and struggled relating to the ‘slickster’ way of selling real estate. I like developing relationships with my clients and Ted's approach offers a step-by-step guide to win people over with your honesty and knowledge, not tricks and gimmicks. Looking forward to putting the information in Ted's program into practice and helping my clients meet their real estate objectives. Ted was generous with his advice as a realtor and I know he is going to help a lot of new agents and old with this course!! Thank you, Ted!
Ted Greenhough is an amazing resource for realtors who are wanting to excel in what they do. In addition to his course, he offers helpful “Real Estate Agent Memos” that are reminders of how to be a great realtor. His course, however, is a much more detailed extension of those tidbits he offers. For someone who is very Type A, I find that anything too onerous or bogged down with detail gets me away from getting business done. His Modules are very practical, easy to follow and not overwhelming. I would highly recommend his course to any realtor who wants to improve their business in a multitude of ways.
Real Estate Professionals Inc.
After 12 years as a Realtor, I was burning out. The agent skills masters program has given me a breath of fresh air, new focus, and skills I never had before. Coach Ted is always available to me if I have questions. A great program.
I couldn't be happier that I invested in Ted's course. The minute I started I knew I had made the right decision. Ted's knowledge of the real estate business is vast and hands-on. If you want to go from a good agent to a great one and of course increase GCI sign up today.
Ted's training style is as perfect for seasoned Realtors as it is for brand new ones. I've been in the business 23 years and thought I was doing pretty well - then I signed up for Ted's program and realized how much I was missing. His 'Getting Stuff Done" module is pure gold!! Lots of trainers preach 'relationship selling' but Ted takes it to a whole new level with a real down to earth approach. I've picked up so much great advice since signing up for the Master's Program last fall - and I'm on target for my best year ever!! Thanks Ted!!!
First off, Ted is awesome, as a person and as a (retired) agent. He really did amazing things when he was an agent, so that alone is worth listening to him and taking his guidance. He truly does have a no nonsense approach to real estate and coaching you to be a better agent working less and making more. I'll be honest, I haven't even come close to finishing the course, but as a 18 year agent, I am learning more and its such valuable and actionable content. Here's the short form, Ted's program will put cash in your pocket, and help you work less because you'll be better at what you do.
What a refreshing “Business Approach” to Real Estate Ted! A fantastic course, based on truth and communication and above all accountability, to yourself and others! Some absolute gems on Relationship Selling, Generating Referrals and Pricing. A Must Take Course for anyone serious about their real estate career.
The Masters Program developed by Coach Ted is truly a game changer to take your Real Estate career to the next level. Coach Ted provides actionable skills and techniques to really make a difference in your business. Throughout the course are so many specific behaviors provided that if implemented, will positively change your mindset on how you look and act in your business. These are not vague ideas like in a lot of other courses, they are specific actions that are relevant to the daily activities of a Real Estate Professional in any market. I can see how mastering the skills provided will make me a more confident, knowledgeable and professional Realtor. Coach Ted definitely has a way of taking the fear and complication out of a lot of the activities we need to be doing to be successful. I look forward to diving into future modules.
I’ve been a REALTOR®️ for 20+ years, and been wanting to get my business into the range of $250K-$500K in commissions, and just not able to figure out how to do it. Until now! I’ve tried numerous other coaching programs in the past, but I’ve never felt honest when I’m reciting scripts. With your program, you teach us what to say in different situations but to be authentic and honest about it. It’s completely different, and it now feels like the right thing for me. I am feeling great and much more confident already, after only two modules. I’m more organized now than ever, I know exactly what to do, and the best part? This is actually fun!
As a professional REALTOR® for over 20 years, I’ve followed many famous Real Estate trainers including Mike Ferry, Tom Ferry, Richard Robbins, etc. But Ted’s material is completely different from anything I’ve ever seen. He has a unique perspective that is easy to follow, makes complete logical sense, and is simple to incorporate into your daily activities. The information is both refreshingly innovative and incredibly practical at the same time. I’m only part of the way through the Master’s Program, but I already know this is going to change my life.
You probably have some questions...
Once you’re a member, login to your account whenever you want. We suggest you block off one hour on the same day at the same time, every week. One hour is plenty of time to watch the module and complete the workbook, including time to pause, write additional notes, etc.
Depending on the module, you will need to block off more time to complete the homework, which we strongly recommend doing before you proceed to the next module. However, as stated in Ted’s Ironclad Guarantee it’s up to ME to INSPIRE YOU to do the homework, so don’t worry!
Homework is a misleading word that conjures up drudgery and a useless waste of time.
I wanted to call it, “Inspiring Ideas that you can Easily and Quickly Implement into Your Existing Business and Start Seeing the Results Almost Immediately,” but Ashton said it was too long. 🤣
The workbook contains the most important points made during the presentation of each module. Simply fill in the blanks with the highlighted keywords, as you watch the video.
Afterward, you can read your entire workbook in about two minutes and get a quick reminder about all the most important concepts.
The workbook also serves the purpose of keeping you actively involved during the video presentation.
A few examples:
- The Follow-Up Spreadsheet: A straightforward system that helps you track and categorize prospects, keep notes, and follow-up at the right time, with the correct information. You’ll never forget or hesitate to follow up, ever again.
- The Seller Information Form: Includes all the questions you need to ask, to be thoroughly prepared, and ready to impress when you meet your seller clients for the first time.
- The Business Source Spreadsheet: A documents that allows you to easily track exactly where your business comes from, what is working and what isn’t, and where you need to concentrate more energy.
- The Pre-Presentation Letter: A simple one-page letter, outlining every topic you will cover at your listing presentation. It also explains why you’re sending the sold comparable listings for them to preview before you get there.
Throughout the Master’s Program, there are numerous other suggestions on how to set up simple forms and spreadsheets. Effective systems and procedures are vital to running on organized business.
It’s the same reason that you take a university-level course over a semester, rather than cramming all the information into two days.
A two-day information-cram is NOT an effective way to learn. In fact, in my opinion, the two-day Real Estate ‘information-cram’ is purposely designed to make you feel wholly inadequate, so you start thinking, “I need a coach.”
There’s just no possible way you can absorb so much information in so little time.
If you’ve done any two-day information-crams, you may have noticed that there’s always an underlying “infomercial” going on, and a big hard-sell at the end to sign up for their coaching program. Why? Because convincing you to sign up for weekly or bi-weekly coaching is how they make the real money. They want you to pay them forever.
Instead, I’ve designed the Master’s Program to be extremely practical, so you can start implementing the ideas into your business immediately. When you begin USING newly acquired skills, there’s a natural progression to the next module, and the information is much easier to retain.
I’m NOT saying you can’t benefit by having a coach. Of course, you can! In fact, I was a real estate coach myself for a full year, while I was writing this course, and I mentored many different agents throughout my career.
You can get a coach and improve yourself. No question. But you’re mostly going to be learning to do the exact same things that everyone else does, things you probably already know you should be doing. Except now, you have a coach who is going to “hold you accountable.”
Three points:
1. You need to STOP doing everything the same way as everyone else! How are you supposed to DIFFERENTIATE yourself if you don’t do things DIFFERENTLY?
2. It’s not hard to learn a few skills and become a self-driven entrepreneur, accountable for your own actions. I’ll show you exactly how.
3. You’ll learn FAR more over 14 weeks in the Master’s Program, than any coach could possibly teach you in five years of one-on-one coaching.
If you still need convincing, check the last line of Ted’s Ironclad Guarantee where I put my money where my mouth is.
That was my original intention, but then I realized that one module is like taking a single university course. Will you learn some stuff? Sure! But it’s not going to have a massive impact on your career.
As it turns out, I’ve interwoven information between all the different modules. For example, the skills learned in Module #6 are going to make the concepts in Module #13 easier to absorb.
But it works the other way, too. The skills learned in Module #7 are going to improve the basic plan you implemented in Module #1.
Completing the program, one module at a time, in the order they are presented, will make you a Master at your chosen profession. Guaranteed.
Most people think that Geo Farming is all about spending more money than anyone else.
Not me! I think Geo Farming is about KNOWING more than anyone else and establishing yourself as the go-to Area Expert.
When you learn how to Geo Farm my way, you can spend money if you wish to expose your brand even further, but it’s entirely possible to dominate your chosen area, without spending a dime.
Even if you decide not to pursue Geo Farming, there are many key skills introduced in this module that are going to establish a solid foundation for further learning in subsequent modules.
Besides, by the time you’re six or seven modules in, you may decide to give Geo Farming another shot!
1. I made a cold call once, hung up the phone, and decided, “I’m never EVER doing that again.”
Is it a legitimate business model? Sure. Some big teams build their business around generating low-quality leads and teaching their junior agents how to “chase and convert” them. (I feel sorry for those agents because they’re getting a completely distorted view of what it means to be a GREAT agent.)
I maintain that it is not necessary or even advisable to be a telemarketer if you want to build your brand as a GREAT agent.
To be clear, there is NOT a single lesson in this entire course about chasing after low-quality Internet leads. If that’s what you want to do, you can learn those skills from any other Real Estate trainer, and you should not take this course.
2. I hate the proliferation of gimmicks in our industry, all with wildly exaggerated claims. Sure, some gimmicks can work to pick up a few “leads,” but I’ve never found a single gimmick in Real Estate that contributes towards building an enduring brand.
A BRAND, by the way, is not your logo, or your name, or your tagline. Your brand is something much more profound than that. It’s the feeling that people have about you, what you represent, and why you are different.
If people think about you and your brand as being the best, it’s because you’ve learned the skills that are needed actually to BE the best. That’s what I teach!
3. I hate old-school salesy slicksters, robotically trying to “sell” me, using a script.
To be clear, I do NOT teach that. I believe you need to be authentic, AND you need SKILLS.
4. I don’t believe in piling more and more information on you. I mean, some of my competitors have thousands of hours of content. Some of it is fantastic information, but how are you supposed to know where to even start? This goes back to the idea of overwhelming you with information and making you feel like the only solution is to hire a coach.
Instead, rather than piling on MORE information, the Agent Skills concept is to continually REFINE the information within the confines of 14 or 15 modules, maximum. Once you’ve completed them all, I strongly suggest you start over again at the beginning, not only for a review but also to learn the new information. You’ll be notified every time a module is revised.
The second time around will be much quicker, but you’ll be surprised how much more you learn, once you’ve absorbed all the information from the first round. That’s why the program includes lifetime access. Essentially, you’re getting continuous education, concentrating on the most critical and effective skills you need, for a one-time cost of 4-5 coaching sessions.
When I was 27, I started a motorcycle parts distribution business. I had NO money, but I raised the capital I needed with a private stock offering. Over the next 14 years, I grew my business to become a national force in the industry, and I set an entirely new standard for customer service.
Real Estate was my second career. I had learned how to run a successful business, and I applied those lessons to Real Estate. I know it sounds crazy, but there are some basic success principles that you can apply to ANY business.
I spent most of my first year in Real Estate learning and figuring out a solid business plan. In my second year, I made $590,000, and my career took off from there. I made between $590,000-$865,000 every year for 12 years in a row, all as an individual agent.
Most people would think that was a wildly successful career. But I know it could have been so much better.
It’s only since I’ve stopped being an active agent, over the past two years, that I’ve had the time to take a close look at what I could have done better. As I develop each new concept and incorporate it into the Master’s Program, I find myself saying over and over again, “I wish I knew this when I was an active agent!”
I hate that there are so many agents with good intentions to do a great job for their clients, but they are so ill-equipped—the system we have sucks! You take your licensing exam, and you know NOTHING.
It’s shameful.
I intend to do nothing less than to CHANGE that.
I want to make a difference, and I know I’ve created something that can do it.
Honestly, it’s not about making more money for me. You don’t like the $2,495 entry fee? Hey, if I charged any less, how would you even take it seriously?
I guarantee if you don’t make an additional $50,000 within six months after you complete the course, I’ll give you all your money back. But, that’s a total no-brainer. You’ll make that easily if you apply even half of what you learn in this course.
That’s why it’s guaranteed, even if you don’t do the homework!
ANY agent with high-integrity and a genuine desire to deliver superior results. It makes no difference if you’re a brand new agent or if you’ve got 25-year’s experience, and you’ve already achieved a high level of success. Will you get different things out of the course? Yes, of course. But my Ironclad Guarantee applies to everyone.
I wrote the course with the intention that it was for licensed agents only, and there is an assumption that you already understand the basics and the terminology.
However, it has occurred to me that taking this course could be a good way for a person to discover if it’s worthwhile for them to pursue a career in Real Estate before they invest a lot of time and money into taking the licensing course.
There’s a massive difference between the Master’s Program, and your local licensing course, by the way. The Licensing Course is all about contracts and theory, while the The Master’s Program is all about what it’s REALLY like to be a professional REALTOR®, and how to massively differentiate yourself.
Therefore, if you are not licensed, but you want to learn about the real world of Real Estate, and you’re willing to waive the Guarantee, write me an email, tell me about yourself, and I might make an exception.
Nope! Not even a tiny bit. There’s nothing in here about local contracts or regulations, because I assume you know all that stuff already. Besides, I’m NOT the guy to be teaching about contracts and regulatory requirements. Yuck! How boring.
Every single concept in the Master’s Program is a universal SKILL that applies to all REALTORS® across North America.
Dead serious. Read it here.
Ready to level up your real estate career?
MASTER'S PROGRAM
- 14 video modules
- Editable business forms
- Practical workbooks
- Direct access to Ted
- Lifetime access
- Money-back guarantee
No questions asked refunds within 7 days. After that, you’re covered by Ted’s Ironclad Guarantee.