Category: 12. Marketing the Listing

Marketing the Images

“I use a professional photographer on every listing!” Big deal! So does every other competent and half-competent REALTOR® in your market. Also, most of the incompetent ones.
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Marketing on the MLS

“Anyone can post your listing on the MLS!” Also, anyone can cut their own hair. The point is obvious. There’s a massive difference between an amateur and a professional MLS…
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