12. Marketing the Listing

6 Ways to Create a More Compelling MLS Presentation

Ted Greenhough April 5, 2023 No Comments

Too many REALTORS® spend too much time chasing crappy leads and too little time delivering outstanding service to their clients. Unfortunately, some agents never learn this simple truth: Your old…

The Deceptive Statement, “Anyone Can Post Your Listing on the MLS”

Ted Greenhough December 14, 2022 No Comments

“Anyone can post your listing on the MLS system.” This is one of the most deceptive and misleading statements in real estate marketing. Misleading by “telling the truth” is so…

What To Do if You Suck at Social Media

Ted Greenhough July 13, 2022 No Comments

If you’re one of the 1% of REALTORS® who is highly skilled at social media, congratulations! You should fully exploit this skill. Always work with your strengths! However, if social…

The Only Marketing Method That Matters (to your seller)

Ted Greenhough May 4, 2022 3 Comments

Have you ever noticed how some “celebrity” agents boast about how much money they spend on “marketing?” Oh, they spend a pile! 💰 But those agents could blow literally millions…

The Dreaded Question Every Agent Gets Asked

Ted Greenhough May 12, 2021 No Comments

“So, what exactly are you doing to market my property?” The implication is that you’re doing diddly-squat. But this question isn’t really about marketing. It’s about a lack of communication.…

How to Add Life to your MLS Description

Ted Greenhough March 10, 2021 No Comments

Are you sick of reading boring MLS descriptions? Me too! In fact, if the Lizard People from Xenon captured me and wanted to know all my secrets, they could simply…

The #1 Most Important Marketing Tool That Nobody Talks About

Ted Greenhough November 11, 2020 No Comments

Have you ever lost a listing to another agent and then looked at their MLS presentation and realized how awful it was? I have. I still have nightmares. 😱 The…

The Staging Consultant

Ted Greenhough July 29, 2020 No Comments

I never understood why other agents wanted to have a massive “inventory.” They would beam with pride as they showed me their giant whiteboards full of listings, and I’d think…

Marketing Your Marketing

Ted Greenhough May 13, 2020 No Comments

There are two distinct marketing functions in Real Estate: Marketing your Listings and Marketing Yourself.

Marketing the Words

Ted Greenhough January 15, 2020 No Comments

Let’s pick up where we left off last week. You’ve captured the attention of that elusive buyer—the one with the short attention span—with your incredible images produced by your celebrity…

Category: 12. Marketing the Listing

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