Category: 12. Marketing the Listing | Agent Skills

12. Marketing the Listing

The Deceptive Statement, “Anyone Can Post Your Listing on the MLS”

“Anyone can post your listing on the MLS system.”  This is one of the most deceptive and misleading statements in real estate marketing. Misleading by “telling the truth” is so pervasive in daily life that psychologists have recently employed a new term to describe it: Paltering—the active use of selective truthful statements to mislead.  Politicians …

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What To Do if You Suck at Social Media

If you’re one of the 1% of REALTORS® who is highly skilled at social media, congratulations! You should fully exploit this skill.  Always work with your strengths! However, if social media is frustrating for you, consider the possibility that you do NOT need to be a social media expert in order to be a great …

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The Only Marketing Method That Matters (to your seller)

Have you ever noticed how some “celebrity” agents boast about how much money they spend on “marketing?” Oh, they spend a pile! 💰 But those agents could blow literally millions on radio and TV ads, billboards, bus benches, and social media ads, and here’s the total net benefit to their seller client: Zilch Hey, I’m …

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The Dreaded Question Every Agent Gets Asked

“So, what exactly are you doing to market my property?” The implication is that you’re doing diddly-squat. But this question isn’t really about marketing. It’s about a lack of communication. 😑 Here’s my translation of the dreaded question: “What exactly do you do all day, anyway?” Think about it. You hire someone to perform an …

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The #1 Most Important Marketing Tool That Nobody Talks About

Have you ever lost a listing to another agent and then looked at their MLS presentation and realized how awful it was? I have. I still have nightmares. 😱 The pictures were horrid, the grammar and spelling were abominable. Worst of all, the information was randomly spewed, with no apparent concern for what was critically …

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