99% of agents do NOT run a Geo Farm. But you should, even if it’s only a tiny patch.
Let’s call it a Geo Garden!
It’s good to start small. Just make sure your Geo Garden is expandable because you’re probably going to want a full-fledged Farm once you start reaping the harvest.
There are numerous factors to consider when you choose a location for your Geo Farm/Garden, but one of the most important is this:
You like the vibe! 😎
You feel an affinity to the area. You like the local businesses, the type of predominant homes, and, most importantly, you like the people who like those homes.
There are numerous benefits to running a Geo Farm/Garden—aside from the obvious (more moolah). 💰
One of the most important is the opportunity to practice and improve your skills.
For example, I became a pricing expert in my first year of business by following the exact protocols I teach in the Geo Farming module of the Agent Skills Master’s Program.
(Yes, you need a clear plan to learn the skill. It doesn’t happen by accident.)
I could price any property in my Farm extremely accurately, more so than any agent, even if they had 20 years more experience than me.
But here’s the key point:
I quickly realized that my pricing skills had transcended my Farm. I was now a highly-skilled pricing expert. Period. 🤓
Being a Pricing Expert is a critically important skill that gave me a distinct advantage over my competitors for my entire career.
I earned this skill through concentrated practice in my Geo Farm.
I believe that a Geo Farm/Garden to a REALTOR® is like the driving range and putting green to a professional golfer.
A golfer doesn’t get better by merely smacking 500 golf balls a day. They try new things. They experiment. They think about cause and effect.
Tiger Woods didn’t PAY for any of his trophies. He earned them.
Mostly on the putting green and the driving range. 🏌🏿♂️
It’s the same for you in your Geo Farm.
By the way, you don’t need to spend thousands of dollars on advertising in your Geo Farm. Better to invest your time into earning the title, ‘Area Expert’.
I learned waaaaaaay more than pricing on my Geo Farm.
My Geo Farm was like a microcosm of my business. It’s where I honed ALL my skills.
Like, how to communicate more effectively, for example. 👂
How to hold an Open House. How to Follow-up. How to Market Myself. Etc.
This is why Geo Farming is the very first module in the Agent Skills Master’s Program.
It’s easier to hone your skills in your Geo Farm because that’s where you already have the most confidence.
Earned confidence makes everything easier.
You can spend money on flyers and bus benches if you want to. (I teach how to do that more effectively also.)
But your paid marketing efforts are secondary to:
Step 1) Becoming the Area Expert
Step 2) Making it known that you’re the Area Expert
That’s the main thing I teach in Module #1. 👍
This article was inspired by module #1 – Geo Farming – part of the Agent Skills Master’s Program.
Here’s another article inspired by the same module: The Bus Bench Conundrum
In the Geo Farming module, I explain step-by-step how to determine the right Geo Farm for you, how to become the “go-to” Area Expert, and how to create a raving fan base utilizing numerous free marketing opportunities. Also, how to massively improve results from traditional marketing methods.