Dear readers: When I write this weekly blog, my routine is to cycle through the Master’s Program modules for inspiration. This week, I’m on Module #8, ‘Generating Referrals.’
At the same time, I’m producing version 2.0 of our first two modules, and I’ve flipped the order. Module #1 is now:
The Clear Brain System – The Ridiculously Simple Way to Become Super-Organized in One Day
So, I’m staring at the new module’s script, and suddenly, it hits me. I’ll simply copy the opening monologue into this week’s blog!
But what does being Super-Organized have to do with Generating Referrals?
Read on and you’ll understand! 😁
The Clear Brain System
We’re in a business where it’s easy to become overwhelmed with the sheer volume of details that need to get done every day.
When you’re overwhelmed, you make mistakes, forget important details, and worst of all, you’re more easily distracted, and your ability to concentrate is diminished.
There are 100 little details to take care of in every Real Estate transaction, and if you mess up one, guess what your client remembers about their experience with you? 🙄
You might think that one small mistake was no big deal, but if it’s the only thing that prevents your client from becoming a raving fan, it’s a very big and costly problem.
Even if you don’t make a mistake, merely being competent will not be enough to create a raving fan in most cases.
Being Competent vs. Being Amazing
Let’s say you go to a store, you find what you’re looking for quickly, and you buy it. You’ve got nothing to complain about in terms of the service you received. However, you’re completely unaware of that store’s logistical and hiring practices, which are the foundational reasons you had a good experience.
You’re satisfied with the service you received but was that enough for you to get on the phone and tell all your friends they must shop at that store from now on? Not likely.
It’s the same in Real Estate. The public isn’t aware of 75 out of the 100 details you handle when completing a Real Estate transaction. They see 25 details which you handled competently. Is that enough to turn your client into a raving fan?
Nope. People don’t recommend you for being competent. They recommend you because you’re amazing.
And, they recommend you because it makes them look good. 😎
That’s why you need to do 125 little things. You do more. You do better. You do things that nobody else does. That’s how you differentiate yourself.
Building a Raving Fan Base
As a professional REALTOR®, building a raving fan base should be your #1 career goal. After all, when you have a never-ending stream of incoming referrals, this business gets a whole lot easier and way more fun!
That’s the central theme of my entire course; building a business where you are so awesomely skilled that you quickly build a team of fans who are continually raving about you and sending you referrals. 🥳
But no matter how sincere you are about delivering exceptional service, creating a raving fan base is impossible to achieve if you don’t first have outstanding organizational skills.
Here’s the good news: No matter how messy you are right now, becoming super-organized is not difficult or tedious. It’s the opposite of that. It’s easy and liberating. All you need is a simple system to follow.
That’s why I developed the Clear Brain System, specifically for REALTORS®.
If you’d like to learn more, click here.
