After 20 years as a full-time professional REALTOR® and being a serious student of market trends, I’ve learned a few things. One of them is the ‘January FOMO Phenomenon.’ One…
I know it’s been a while. I’ve been concentrating on my real estate business, which is going well. The following is taken from my monthly newsletter I send to clients,…
Last RAM, I talked about the #1 most powerful question to initiate meaningful dialogue for prospects: What’s your biggest reason for moving? Click here to re-read why this question is…
“Anyone can post your listing on the MLS system.” This is one of the most deceptive and misleading statements in real estate marketing. Misleading by “telling the truth” is so…
One of the most common mistakes REALTORS® make is not scheduling time to discuss the fundamentals with their clients. We tend to forget that we do this stuff every day,…
Ah, the life of a REALTOR®. Being your own boss is the best, right? No more annoying boss telling you what to do and dictating deadlines for boring projects. Now,…
If you’re one of the 1% of REALTORS® who is highly skilled at social media, congratulations! You should fully exploit this skill. Always work with your strengths! However, if social…
Now that the market is slowing down and not every listing sells in 16 minutes, let’s talk about how to improve communication with your sellers. Do you ever stop and…
I’ll be using local (Calgary) data in this post. However, it’s not the data itself that is important, but rather how and why you should gather and demonstrate this critical…
