You may have noticed the Real Agent Memo becoming more infrequent lately. That’s because I’ve decided to shift focus for 2024, and I need to concentrate all my energy on the task at hand. Don’t worry. I’m not going anywhere! Agent Skills is my baby. I’m proud of what I’ve created, and it’s every bit […]
So Long for a While Read More »
Last RAM, I talked about the #1 most powerful question to initiate meaningful dialogue for prospects: What’s your biggest reason for moving? Click here to re-read why this question is 10X more potent than all those other questions most agents machine-gun at their prospects. ____________________ You know how I always talk about not being a
The Ultimate Sales Superpower Read More »
“Anyone can post your listing on the MLS system.” This is one of the most deceptive and misleading statements in real estate marketing. Misleading by “telling the truth” is so pervasive in daily life that psychologists have recently employed a new term to describe it: Paltering—the active use of selective truthful statements to mislead. Politicians
The Deceptive Statement, “Anyone Can Post Your Listing on the MLS” Read More »
One of the most common mistakes REALTORS® make is not scheduling time to discuss the fundamentals with their clients. We tend to forget that we do this stuff every day, but our clients do not! Then, when the client goes off track (in one of a multitude of ways), we blame them. Damn clients! They
5 Critical Topics to Discuss with Every Buyer Read More »
Ah, the life of a REALTOR®. Being your own boss is the best, right? No more annoying boss telling you what to do and dictating deadlines for boring projects. Now, you set your own deadlines! Except you don’t. 😧 It turns out that being your own boss is way more challenging than we thought it
Why You Need an Accountability Partner Read More »
Have you ever had a client tell you that they referred you to a friend and “they will call you,” and nothing ever came of it? Do you know how much money you’re leaving on the table? 💰 Referrals are the best because, hopefully, these prospects already have a warm and fuzzy feeling about you
How to Nail Down Those Referrals Read More »
If you’re one of the 1% of REALTORS® who is highly skilled at social media, congratulations! You should fully exploit this skill. Always work with your strengths! However, if social media is frustrating for you, consider the possibility that you do NOT need to be a social media expert in order to be a great
What To Do if You Suck at Social Media Read More »
Now that the market is slowing down and not every listing sells in 16 minutes, let’s talk about how to improve communication with your sellers. Do you ever stop and think about one of your listings, “OMG! Nothing is happening with this thing. What am I going to do?” Then you decide that ignoring the
How to Deliver Bad News Easily and Effectively Read More »
I’ll be using local (Calgary) data in this post. However, it’s not the data itself that is important, but rather how and why you should gather and demonstrate this critical information to your clients. You can easily do this in a few minutes, no matter where you are. We’ve had a wild market here for
Have We Passed the Peak of the Market? Read More »
When I first got my Real Estate license, I had zero clients and zero prospects. It took me three months to complete my first transaction—a sympathy listing—which I screwed up royally. Then I went straight back to zero clients and zero prospects. Slowly but surely, I figured out what to do, and by the end
The Formidable Combination of Mindset and Organizational Skills for REALTORS® Read More »
