Last week I went off on a wild raving rant about Mega-Agents. I needed to vent a little pent-up steam,...

There’s a mega-agent in almost every major market. You know who I’m talking about; the slick dude (or gal) with...

If we break down what is needed to be a great REALTOR®, each skill falls under one of these three...

You’re watching Celebrity Agents of L.A. on HGTV. Somewhere up the coast, Lance cruises into view in a canary yellow...

Have you ever lost a listing to another agent and had the seller tell you it came down to a...

Last week, I talked about How to Add Life to Your MLS Description. 🥱 Potential buyers are flipping through many...

Are you sick of reading boring MLS descriptions? Me too!  In fact, if the Lizard People from Xenon captured me...

Click here to read Part 1 Last week, I wrote about the fundamentals of why buyers buy, and how the...

Why do buyers buy? The reasoning is not much different in real estate compared to anything else. Buyers are comparison...

We all learned how to evaluate a property in ‘Real Estate School’ using the Price Adjustment Approach. It works great...