Category: General | Agent Skills

General

The Deceptive Statement, “Anyone Can Post Your Listing on the MLS”

“Anyone can post your listing on the MLS system.”  This is one of the most deceptive and misleading statements in real estate marketing. Misleading by “telling the truth” is so pervasive in daily life that psychologists have recently employed a new term to describe it: Paltering—the active use of selective truthful statements to mislead.  Politicians

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How to End the Vicious “Lead Chasing” Cycle Forever

Every once in a while, I run into a REALTOR® I “know” but whom I’ve never met.  You know what I mean. I’ve chatted with them on the phone; maybe done a deal or two with them over the years, but we’ve never met face-to-face. They usually recognize me before I recognize them, primarily because

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How to Become the True Area Expert and Have Fun Doing It

This RAM is intended mainly for newer agents or any REALTOR® with the right mindset, including myself. Sometimes, writing this article every two weeks reminds me of what is important, so I’ve already implemented steps to follow my own advice! Have you ever had a buyer client tell you, “We didn’t want to bother you

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Have We Passed the Peak of the Market?

I’ll be using local (Calgary) data in this post. However, it’s not the data itself that is important, but rather how and why you should gather and demonstrate this critical information to your clients. You can easily do this in a few minutes, no matter where you are. We’ve had a wild market here for

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