To my regular readers: The previous 14 Memos were inspired by the 14 Agent Skills Master’s Program Modules.  This is...

Has this ever happened to you? It’s five minutes after the first showing for your new listing, and the seller’s...

I don’t know for certain that your website sucks, but 99% of REALTOR® sites do, so it’s a reasonable assumption....

Have you ever lost a listing to another agent and then looked at their MLS presentation and realized how awful...

As REALTORS®, we are deluged with a mind-boggling pile of statistics. It’s actually a thing now for some marketing companies...

When you’re advising your seller clients—on both price and presentation—the most important thing to keep in mind is this: WHO...

If you can accurately answer these questions, there’s no need to read this article. What percentage of your listing presentations...

I’m not Italian, but sometimes I wish I was. I’ve traveled to Italy 🇮🇹 three times, and I’ll definitely go...

Is it true that opposites attract? Yes, and no.  Often, we are attracted to character strengths that are opposite to...

The public thinks REALTORS® sell houses and condos. They’re wrong. 🙃 A New Home Salesperson sells houses and condos. But...