After 20 years as a full-time professional REALTOR® and being a serious student of market trends, I’ve learned a few things. One of them is the ‘January FOMO Phenomenon.’ One…
Wise Ted Factoid (WTF) #43: You must establish good habits BEFORE—not AFTER achieving your goals. In the Real Agent Memo this year, I’ve focused a lot on organizational and productivity…
Last RAM, I talked about the #1 most powerful question to initiate meaningful dialogue for prospects: What’s your biggest reason for moving? Click here to re-read why this question is…
Module 4 in ASMP is called “The Follow-Up.” I devoted an entire module to this topic because it’s something that most agents suck at. Most just lack a simple system…
You’ve shown your buyer 50 properties. Finally, you find the perfect one! But now your client is too indecisive to commit. 🙁 Most likely, you’re dealing with a Highly Analytical…
One of the most common mistakes REALTORS® make is not scheduling time to discuss the fundamentals with their clients. We tend to forget that we do this stuff every day,…
You’ve been working hard with Sam and Suzy Buyer for months. Finally, you find the perfect house, and it’s listed at a great price! There’s only one problem… Sam and…
When you’re advising your seller clients—on both price and presentation—the most important thing to keep in mind is this: WHO is the target buyer? 🤔 For example, let’s say it’s…
I’m not Italian, but sometimes I wish I was. I’ve traveled to Italy 🇮🇹 three times, and I’ll definitely go back again. It’s astonishingly beautiful, with architecture, art, and history…