Author: Ted Greenhough | Agent Skills

Ted Greenhough

How to Use ‘Habit-Stacking’ to Get More of What You Want

Last RAM, I introduced a few concepts I learned in Atomic Habits. This week, I’ll demonstrate ‘habit-stacking,’ how I’ve used it, and how you too can use this simple system to get more of what you want. Habit-stacking is a way to add new activities to an existing routine. For example, in past RAMs, I’ve …

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The Deceptive Statement, “Anyone Can Post Your Listing on the MLS”

“Anyone can post your listing on the MLS system.”  This is one of the most deceptive and misleading statements in real estate marketing. Misleading by “telling the truth” is so pervasive in daily life that psychologists have recently employed a new term to describe it: Paltering—the active use of selective truthful statements to mislead.  Politicians …

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5 Critical Topics to Discuss with Every Buyer

One of the most common mistakes REALTORS® make is not scheduling time to discuss the fundamentals with their clients. We tend to forget that we do this stuff every day, but our clients do not! Then, when the client goes off track (in one of a multitude of ways), we blame them. Damn clients! They …

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How to Plant a Referral Tree and Earn an Extra $100,000

Has this ever happened to you? You procrastinated preparing for a listing presentation. Then you got super-busy and had to slap the CMA together at the last minute before rushing out the door. Now, you’re glancing at the comparables at the stoplights on your way over. No big deal. Your #1 best referral source recommended …

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