Author: Ted Greenhough | Agent Skills

Ted Greenhough

The 3 Buyer Types and Why Sellers Need to ‘Price it Right’ from the Start

When I list a property, I always explain to my sellers that every potential buyer fits into one of these three categories: 1. Bargain Hunters – These types will wait until your property has been on the market for some time; then they’ll start lobbing low-ball offers. There’s no need to discuss Bargain Hunters any …

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What To Do if You Suck at Social Media

If you’re one of the 1% of REALTORS® who is highly skilled at social media, congratulations! You should fully exploit this skill.  Always work with your strengths! However, if social media is frustrating for you, consider the possibility that you do NOT need to be a social media expert in order to be a great …

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How to Get More Clients by Demonstrating Your Expertise

Last RAM, I talked about How to Become the True Area Expert. If you followed my advice consistently for the past two weeks, you already know more than any other agent in town about your chosen Geo Farm area.  Amazing, right? What a massive difference a little effort can make! The next step is to …

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How to Become the True Area Expert and Have Fun Doing It

This RAM is intended mainly for newer agents or any REALTOR® with the right mindset, including myself. Sometimes, writing this article every two weeks reminds me of what is important, so I’ve already implemented steps to follow my own advice! Have you ever had a buyer client tell you, “We didn’t want to bother you …

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The Only Marketing Method That Matters (to your seller)

Have you ever noticed how some “celebrity” agents boast about how much money they spend on “marketing?” Oh, they spend a pile! 💰 But those agents could blow literally millions on radio and TV ads, billboards, bus benches, and social media ads, and here’s the total net benefit to their seller client: Zilch Hey, I’m …

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Have We Passed the Peak of the Market?

I’ll be using local (Calgary) data in this post. However, it’s not the data itself that is important, but rather how and why you should gather and demonstrate this critical information to your clients. You can easily do this in a few minutes, no matter where you are. We’ve had a wild market here for …

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The 3 Most Critical Elements of Every Great Real Estate Agent

Integrity – “I care.” Do you lose sleep because you’re worried about your clients? Good. This means you have high integrity.  But integrity isn’t merely wanting to do the right thing. It’s about taking your responsibilities seriously and seeking out the knowledge and skills you need to deliver better results. That’s why the more knowledge …

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