Category: 9. Setting the Stage

The Essentials of a Pre-Listing Package

I’ve seen some elaborate pre-listing packages; fancy-bound booklets full of colorful charts and graphs, lists of awards, etc. Impressive!  I guess that’s the idea. To impress. But isn’t that what…
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The $100,000 Commission

Has this ever happened to you? You procrastinated preparing for a listing presentation. Then, you got super-busy right before the appointment, so you slapped together the CMA at the last…
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Before the Listing Presentation

This Memo is a continuation from last week when we discussed the C-L-M (Come-List-Me) call ☎️ and the S-I-F (Seller-Information-Form), a guide to all the information you need for your…
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The Phone Call

I remember getting this call at times and being so excited, I lost my mind and forgot to ask all kinds of important questions. To resolve this, I made a…
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