If you’re a regular reader, you know I’m a big fan of simple systems and procedures. The simpler, the better. Simple systems are easier to start and easier to keep using. It’s all about consistency. After all, if you don’t use your fancy complicated system, it’s useless. Regardless of the system you plan to implement […]
The Absurdly Simple System to Keep Track of Prospects Read More »
As a newly licensed REALTOR®, I drove to the brokerage and worked from my office daily. The camaraderie in our office was (and still is) amazing. I credit this as one of the primary reasons I was able to get such a fast start in real estate. As a rosy-faced newbie (2-3 months in), I
Winter is the Time to Work ON Your Business Read More »
Have you ever noticed how some “celebrity” agents boast about how much money they spend on “marketing?” Oh, they spend a pile! 💰 But those agents could blow literally millions on radio and TV ads, billboards, bus benches, and social media ads, and here’s the total net benefit to their seller client: Zilch Hey, I’m
The Only Marketing Method That Matters (to your seller) Read More »
I’ve seen some elaborate pre-listing packages; fancy-bound booklets full of colorful charts and graphs, lists of awards, etc. Impressive! I guess that’s the idea. To impress. But isn’t that what the listing presentation is for? What if you’ve got the greatest pre-listing package in the world, and you suck at the listing presentation? Do you
The Essentials of a Pre-Listing Package Read More »
Has this ever happened to you? You procrastinated preparing for a listing presentation. Then, you got super-busy right before the appointment, so you slapped together the CMA at the last minute.
The $100,000 Commission Read More »
This Memo is a continuation from last week when we discussed the C-L-M (Come-List-Me) call ☎️ and the S-I-F (Seller-Information-Form), a guide to all the information you need for your listing appointment.
Before the Listing Presentation Read More »
I remember getting this call at times and being so excited, I lost my mind and forgot to ask all kinds of important questions. To resolve this, I made a simple Seller Information Form (SIF) with space for the following information.
