Too many REALTORS® spend too much time chasing crappy leads and too little time delivering outstanding service to their clients. Unfortunately, some agents never learn this simple truth: Your old clients are BY FAR the best source of new clients! This is, in fact, the entire ideology behind the Agent Skills Masters Program. Since I […]
6 Ways to Create a More Compelling MLS Presentation Read More »
“Anyone can post your listing on the MLS system.” This is one of the most deceptive and misleading statements in real estate marketing. Misleading by “telling the truth” is so pervasive in daily life that psychologists have recently employed a new term to describe it: Paltering—the active use of selective truthful statements to mislead. Politicians
The Deceptive Statement, “Anyone Can Post Your Listing on the MLS” Read More »
If you’re one of the 1% of REALTORS® who is highly skilled at social media, congratulations! You should fully exploit this skill. Always work with your strengths! However, if social media is frustrating for you, consider the possibility that you do NOT need to be a social media expert in order to be a great
What To Do if You Suck at Social Media Read More »
Have you ever noticed how some “celebrity” agents boast about how much money they spend on “marketing?” Oh, they spend a pile! 💰 But those agents could blow literally millions on radio and TV ads, billboards, bus benches, and social media ads, and here’s the total net benefit to their seller client: Zilch Hey, I’m
The Only Marketing Method That Matters (to your seller) Read More »
“So, what exactly are you doing to market my property?” The implication is that you’re doing diddly-squat. But this question isn’t really about marketing. It’s about a lack of communication. 😑 Here’s my translation of the dreaded question: “What exactly do you do all day, anyway?” Think about it. You hire someone to perform an
The Dreaded Question Every Agent Gets Asked Read More »
Are you sick of reading boring MLS descriptions? Me too! In fact, if the Lizard People from Xenon captured me and wanted to know all my secrets, they could simply pry my eyelids open and force me to read MLS descriptions all day. I’d spill my guts in less than ten minutes. 😩 It seems
How to Add Life to your MLS Description Read More »
Have you ever lost a listing to another agent and then looked at their MLS presentation and realized how awful it was? I have. I still have nightmares. 😱 The pictures were horrid, the grammar and spelling were abominable. Worst of all, the information was randomly spewed, with no apparent concern for what was critically
The #1 Most Important Marketing Tool That Nobody Talks About Read More »
I never understood why other agents wanted to have a massive “inventory.” They would beam with pride as they showed me their giant whiteboards full of listings, and I’d think to myself: “What a nightmare.” 😱 I’d have to resist blurting out, “Wow! That’s quite a list of failures!” Even when I was selling over
The Staging Consultant Read More »
There are two distinct marketing functions in Real Estate: Marketing your Listings and Marketing Yourself.
Marketing Your Marketing Read More »
Let’s pick up where we left off last week. You’ve captured the attention of that elusive buyer—the one with the short attention span—with your incredible images produced by your celebrity photographer.
Marketing the Words Read More »
