13. Marketing Yourself

When I started my career as a brand new agent, I had ZERO clients and ZERO prospects.  But I didn’t just sit around waiting for the phone to ring. My previous business experience taught me that if I wanted success, I first needed excellent systems and procedures. So I worked on those. I also took […]

Every once in a while, I run into a REALTOR® I “know” but whom I’ve never met.  You know what I mean. I’ve chatted with them on the phone; maybe done a deal or two with them over the years, but we’ve never met face-to-face. They usually recognize me before I recognize them, primarily because

Last RAM, I talked about How to Become the True Area Expert. If you followed my advice consistently for the past two weeks, you already know more than any other agent in town about your chosen Geo Farm area.  Amazing, right? What a massive difference a little effort can make! The next step is to

There’s a mega-agent in almost every major market. You know who I’m talking about; the slick dude (or gal) with the beaming smile plastered all over the billboards and the cheery voice emanating from every radio and TV station.  They often have the standard paid celebrity endorsement also: If I need a REALTOR® in ‘insert

Last week, I talked about How to Add Life to Your MLS Description. 🥱 Potential buyers are flipping through many listings, and just like most everyone else in our fast-paced world, they have short attention spans.  To catch their attention, Step #1 is to have exceptional images. Step #2 is getting straight to the point

Merry Christmas! 🎅🏻 In the spirit of the season, and since I caught your curiosity with my catchy title, I won’t make you read this entire article before I reveal The Greatest Marketing Tool! Here it is: It’s you! It’s how you interact with people. You could spend tens of thousands on splashy advertising and

I don’t know for certain that your website sucks, but 99% of REALTOR® sites do, so it’s a reasonable assumption. Sorry. Not sorry. ——————– Here’s an example of how critically important your website is: You sold your last listing quickly, for a great price! Your clients think you’re the greatest and recommend you to their

“To bus bench, or not to bus bench? That is the question.”  – Ted Greenhough OK. It’s not quite as profound as Hamlet’s soliloquy. But massively more important from a REALTOR® perspective! 🤣 In my market, a single one-year bus bench contract costs more than the entire Agent Skills Master’s Program! (Sorry, I couldn’t resist.)

Why do you “market” yourself? 🤷 It’s to establish your BRAND. To be clear, your brand is not your logo, or your name, or your tagline. Those things represent your brand on the surface. But your brand is something much more profound. It’s the feeling that people have about you, what you represent, and why you are