Category: 13. Marketing Yourself

What To Do if You Suck at Social Media

If you’re one of the 1% of REALTORS® who is highly skilled at social media, congratulations! You should fully exploit this skill.  Always work with your strengths! However, if social…
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The Mega-Agent Illusion

There’s a mega-agent in almost every major market. You know who I’m talking about; the slick dude (or gal) with the beaming smile plastered all over the billboards and the…
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The Prime Space on Your Website

Last week, I talked about How to Add Life to Your MLS Description. 🥱 Potential buyers are flipping through many listings, and just like most everyone else in our fast-paced…
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The HUB of Your Marketing and WHY it Sucks

I don’t know for certain that your website sucks, but 99% of REALTOR® sites do, so it’s a reasonable assumption. Sorry. Not sorry. ——————– Here’s an example of how critically…
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The Bus Bench Conundrum

“To bus bench, or not to bus bench? That is the question.”  – Ted Greenhough OK. It’s not quite as profound as Hamlet’s soliloquy. But massively more important from a…
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Your Personal Brand Statement

Why do you “market” yourself? 🤷 It’s to establish your BRAND. To be clear, your brand is not your logo, or your name, or your tagline. Those things represent your…
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