Author: Ted Greenhough | Page 8 | Agent Skills

Ted Greenhough

The Case for (not) Charging a Higher Commission

Last week, I talked about Defending Your Commission by presenting yourself as a rare pink diamond instead of a crusty old rock from the pawnshop. If you’re a highly skilled and experienced agent, who consistently delivers outstanding results, shouldn’t you get paid more than the ‘average’ agent? 💰 Certainly, but it should be through increased

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Keeping Deals Together with Duct Tape and Krazy Glue

Most REALTORS®: “If only I had more leads, I’d be wildly successful.” Me: “Leads schmeads.” 🤣 I never chased a cold lead once in my life, but somehow still earned yearly commissions in the upper $800,000’s as an individual agent. I did it by consistently and thoroughly impressing my clients and building a business that

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The Dreaded Question Every Agent Gets Asked

“So, what exactly are you doing to market my property?” The implication is that you’re doing diddly-squat. But this question isn’t really about marketing. It’s about a lack of communication. 😑 Here’s my translation of the dreaded question: “What exactly do you do all day, anyway?” Think about it. You hire someone to perform an

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Blowing Up the Mega Agent’s Marketing Claims

There’s a mega-agent in every market. But I believe the public is far better served by an experienced and skilled individual agent, partnership, or small customer-service-focused team.  Here’s how to easily blow up the mega-agents marketing claims: #1 – We spend gazillions on marketing your home! Nice! And how exactly do you spend that money?

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