I don’t know for certain that your website sucks, but 99% of REALTOR® sites do, so it’s a reasonable assumption. Sorry. Not sorry. ——————– Here’s an example of how critically important your website is: You sold your last listing quickly, for a great price! Your clients think you’re the greatest and recommend you to their […]
The HUB of Your Marketing and WHY it Sucks Read More »
Have you ever lost a listing to another agent and then looked at their MLS presentation and realized how awful it was? I have. I still have nightmares. 😱 The pictures were horrid, the grammar and spelling were abominable. Worst of all, the information was randomly spewed, with no apparent concern for what was critically
The #1 Most Important Marketing Tool That Nobody Talks About Read More »
As REALTORS®, we are deluged with a mind-boggling pile of statistics. It’s actually a thing now for some marketing companies to turn this data into beautiful, professional-looking charts and diagrams so we can then show them off to our clients. Those charts sure look impressive! But consider the possibility that swamping your clients with statistics
The Only 3 Stats You Need to Simplify your Presentation and Make a Powerful Impression Read More »
When you’re advising your seller clients—on both price and presentation—the most important thing to keep in mind is this: WHO is the target buyer? 🤔 For example, let’s say it’s a starter home in a newer suburban neighborhood. The most likely Target Buyer is a young couple with little kids or planning to have kids.
If you can accurately answer these questions, there’s no need to read this article. What percentage of your listing presentations did you win last year? What percentage of the buyers you worked with purchased a property? What is the breakdown of all sources of your business? What’s working for you, and what isn’t? So, how’d
The Simple Business Tracker Spreadsheet Read More »
I’m not Italian, but sometimes I wish I was. I’ve traveled to Italy 🇮🇹 three times, and I’ll definitely go back again. It’s astonishingly beautiful, with architecture, art, and history that is mind-boggling compared to North America’s relative newness. But what I love the most about Italy are the Italians. They know how to live.
Gifts of Gratitude Read More »
Is it true that opposites attract? Yes, and no. Often, we are attracted to character strengths that are opposite to our own perceived weaknesses. For example, an introverted person might be attracted to a more out-going person and vice-versa. But having different communication styles doesn’t mean that we don’t hold the same values and attitudes.
Communicating with Couples Read More »
The public thinks REALTORS® sell houses and condos. They’re wrong. 🙃 A New Home Salesperson sells houses and condos. But that’s completely different because the new-home salesperson’s wants and needs are in direct conflict with the buyer’s. As an AGENT, your wants and needs are perfectly aligned with your buyer, as we discussed last week
NOT Being a Salesperson Read More »
You’ve been working with ‘Bob the Buyer’ for a while now, but you’re not having any luck finding the right property. Then he pops the question: “What about building?” 🤔 This article will explain how you can become an essential advocate for your buyer client should he decide to pursue this option. _____________________ First of
Ten Tips for Working with Builders Read More »
Can you spare 14 minutes and 24 seconds? That’s 1% of the 1,440 minutes you get every day, so don’t say “no.” There is literally NO-ONE who can’t find an extra 14:24 in their day. Most people toss more time 🕘 into the garbage 🗑️ before breakfast. 🍳 If you’re willing to dedicate 14:24 every
The Follow-Up Conundrum Read More »
