Every once in a while, I run into a REALTOR® I “know” but whom I’ve never met. You know what I mean. I’ve chatted with them on the phone; maybe done a deal or two with them over the years, but we’ve never met face-to-face. They usually recognize me before I recognize them, primarily because […]
How to End the Vicious “Lead Chasing” Cycle Forever Read More »
When I list a property, I always explain to my sellers that every potential buyer fits into one of these three categories: 1. Bargain Hunters – These types will wait until your property has been on the market for some time; then they’ll start lobbing low-ball offers. There’s no need to discuss Bargain Hunters any
The 3 Buyer Types and Why Sellers Need to ‘Price it Right’ from the Start Read More »
I call this the ‘Real’ Agent Memo because it’s for ‘real’ agents, as opposed to ‘fake’ agents. A real agent/person is GENUINE. They are firmly grounded and quietly confident in themselves. They tend to be good listeners because they’re present in the moment. They’re not trying to figure out someone else’s agenda or worrying about
Real Agent vs. Fake Agent Read More »
If you’re one of the 1% of REALTORS® who is highly skilled at social media, congratulations! You should fully exploit this skill. Always work with your strengths! However, if social media is frustrating for you, consider the possibility that you do NOT need to be a social media expert in order to be a great
What To Do if You Suck at Social Media Read More »
Last RAM, I talked about How to Become the True Area Expert. If you followed my advice consistently for the past two weeks, you already know more than any other agent in town about your chosen Geo Farm area. Amazing, right? What a massive difference a little effort can make! The next step is to
How to Get More Clients by Demonstrating Your Expertise Read More »
This RAM is intended mainly for newer agents or any REALTOR® with the right mindset, including myself. Sometimes, writing this article every two weeks reminds me of what is important, so I’ve already implemented steps to follow my own advice! Have you ever had a buyer client tell you, “We didn’t want to bother you
How to Become the True Area Expert and Have Fun Doing It Read More »
Now that the market is slowing down and not every listing sells in 16 minutes, let’s talk about how to improve communication with your sellers. Do you ever stop and think about one of your listings, “OMG! Nothing is happening with this thing. What am I going to do?” Then you decide that ignoring the
How to Deliver Bad News Easily and Effectively Read More »
I was an individual agent throughout my real estate career, even when I was earning $800,000+ consistently, year after year. I thought about starting a team multiple times, but I realized I was too much of a control freak. I’m not bragging about this. In fact, if I could do it all over again with
The Small-Box Real Estate Team Read More »
Have you ever noticed how some “celebrity” agents boast about how much money they spend on “marketing?” Oh, they spend a pile! 💰 But those agents could blow literally millions on radio and TV ads, billboards, bus benches, and social media ads, and here’s the total net benefit to their seller client: Zilch Hey, I’m
The Only Marketing Method That Matters (to your seller) Read More »
I’ll be using local (Calgary) data in this post. However, it’s not the data itself that is important, but rather how and why you should gather and demonstrate this critical information to your clients. You can easily do this in a few minutes, no matter where you are. We’ve had a wild market here for
Have We Passed the Peak of the Market? Read More »
